By Debbie Gregory.

There has been a huge surge in both business owners and employees working remotely from home because of the pandemic. This change has been well received all around.  Projections show that remote work may be here to stay. Employees are still able to effectively communicate, productivity has not gone down, employee satisfaction has gone up, and businesses are saving quite a bit of money on overhead such as office space rent.

While there are a lot of benefits of remote work for both the employee and the business, there are also a lot of concerns and challenges to address. We are all exploring new issues with productivity, boundary setting, and personal relationships. Employers are worried their workers at home are too easily distracted with everything going on in their home life. They worry they do not have as much control over their remote workers and have concerns on effectively managing them; even while they feel that the work-life balance for employees is the greatest benefit of remote working.

With all the challenges, most small business owners have worked from home for years. A vast majority of them work from home and that number is even higher amongst the younger business owners.  It seems that age plays a big role in how remote work is perceived. A recent study found that the younger the owner, the more positive they are about their employees working remotely. Younger business owners tend to feel that remote workers are more productive, more positive, and overall harder workers than those working in a traditional office setting.

Should You Have Your Employees Work Remotely? This is a hard question to answer. In order to figure out if a remote workforce would be best for your business, you need to consider the employees’ specific job duties, their ability to work effectively from home and their ability to work securely from home.

Below are a few ideas to consider:

• Is the employee safer at home than in your office?
• Would your business benefit from lower overhead?
• Does the employee have the equipment and technology at home to work efficiently and effectively? If not, are you willing to provide it?

FYI – VAMBOA is partnering with Dell Technologies to provide significant discounts on computers and you can check them out here:  https://vamboa.org/dell-technologies/

• Does the employee work with highly sensitive business data? If so, do you have security practices and solutions in place to safeguard that data when accessed remotely?
• Does the employee have the tools to provide customer service or customer support?

If you choose to allow your workforce to continue to work remotely, you will need to put in place policies on how they will work, how you will manage them and how you will deal with the various challenges that will come up.

Below are some of the things you will need to work on:

• Make sure you put in writing your new remote work policies and distribute them to your team so that everyone is on the same page.
• Schedule and conduct regular check-in calls, video chats, or meetings to ensure everyone stays on the same page and works together.
• Provide opportunities for remote social interaction. Even though you are not all working in the same location, team building and bonding is still very important. Schedule and conduct virtual happy hours, trivia contests, team luncheons, etc.
• Make sure to deploy the correct technology to keep your employees connected and collaborative. Things such as video conferencing tools, instant messaging, office productivity software, and more. This is also an excellent time to update your computers and other equipment.  You may want to transition from desktops to laptops
• Additionally, take the time to assess how working remotely is going for your staff. Schedule one-on-one talks and ask your employees how things are going for them and if they need more support from you.

People were already adopting remote work; the pandemic simply accelerated the popularity of the trend and it seems to be growing significantly. More and more companies are looking to expand the remote team model and shift a large portion of their workforce to remote work for good. Since more employees now have the technology and equipment they need to work remotely, it is easier for companies to offer that ability going forward.  Small business owners should seriously consider moving to this model too.

As employers and employees alike experience the benefits of working remotely, more companies will inevitably decide to make the leap. In the future, once the pandemic has finally passed, there will be a dramatic rise in fully remote companies with no physical workplace and providing savings.

Speaking of savings, VAMBOA is pleased to announce that we have partnered with Dell Technologies to provide VAMBOA members and friends significant discounts.   Please check them out here:  https://vamboa.org/dell-technologies/

By Debbie Gregory.

It does not matter whatever area your small business is in; it looks very different today than it did last year. Unfortunately, it might never look quite the same again. The COVID-19 pandemic has forced every industry to drastically change the ways in which they conduct business to keep both their employees and customers safe.

Below are a few powerful lessons that you can take away from this pandemic and ones that will assist you in changing your business for the better:

1.) Be Flexible:

COVID-19 tossed a massive wrench into all our plans this year. Regardless of when you re-opened, when you plan to re-open, or if you never closed your doors, you must be flexible and creative when solving current problems. If you can embrace these challenges, your business will not only survive, but should grow once the pandemic has passed.

2.) Consider Alternatives to The Standard Office:

Many businesses have been forced to close entirely or work with a very limited amount of staff in the office while the rest worked remotely from home. Many businesses are now choosing to allow their employees to stay remote indefinitely as they close physical offices to save on overhead. If you can do it, now is the perfect time to embrace working with reduced overhead while providing your employees more flexibility in their work schedules.

3.) Utilize Technology:

Utilizing tools such as Slack, Zoom, and Skype businesses are keeping employees connected, focused, and on-task. These tools also continue to facilitate camaraderie by allowing virtual team lunches, meetings, happy hours, and more.

Technology is also helping companies keep on top of customer service with chatbots, messengers, newsletters, and other online tools; as well as helping companies expand their offerings with things like online stores. Technology has made the transition from traditional office to home-office incredibly simple as well as boosted how companies can find and communicate with their customers. Helping to keep business marching forward, keep up morale and keep everyone feeling connected to one another.

VAMBOA recognizes that many small businesses may need to update their computers and technology.   For this reason, VAMBOA has made the decision to partner with Dell Technologies to VAMBOA members and friends significant discounts on their outstanding technology products.  Here is a link to check out what they offer:  https://vamboa.org/dell-technologies/

4.) Involve Your Customers:

When looking for new and creative ways to boost your business during these challenging times, it is an excellent idea good to involve your current customers.  You need to find out from them how you can better serve them.  They may have a few ideas that you would never have thought of without their input. Some businesses have pivoted to online sales, at-home kits that are delivered, virtual meetings or gatherings and much more. Your customers know what they want and adding their desires to your offerings may open up a whole new revenue streams for your business.

5.) Pivot:

If your business is not open, you need to find a new way to get your offerings into the hands of your customers. If you have not yet added other services or ways for people to purchase your offerings, now is the time to do so!  If you are a restaurant then offer curbside pickup, online ordering, delivery services, or at-home meal and dessert kits. If you are a retailer then open an online store. Find ways to bring people together and connect your products and services to them.

The COVID-19 pandemic is far from over and will continue to dramatically change the way small businesses operate as we head into the future. To survive and thrive, you need to find new and unique ways to continue to serve your customers.

Please check out the discounts for VAMBOA members and friends offered by Dell Technologies to upgrade your computers and technology here:

https://vamboa.org/dell-technologies/

By Debbie Gregory.

The COVID-19 pandemic has continued to financially impact small businesses negatively.  Consider a crowdsourcing campaign might help your business to stay afloat and prosper.

Nearly every small business across America has been impacted by the coronavirus pandemic.   Some have had to their operations or shut down completely. The financial impact of state lockdowns and social distancing has been a very challenging burden for many business owners, especially those who can no longer afford to pay their employees and bills.  Even with government stimulus packages such as PPP loans in the CARES ACT, many local businesses simply cannot wait for state or federal aid to come happen and remain in business.   Some have turned to their loyal clients and wider communities to help them meet their immediate needs in these uncertain times. Service businesses that cannot operate remotely, have launched coronavirus crowdfunding campaigns to help them support employees who have been temporarily laid off or had their hours cut due to COVID-19.  This has been very popular in the restaurant business.

If your business is considering a crowdfunding campaign to mitigate COVID-related financial losses, below is what you need to know and a few popular platforms to consider.

Where to Launch a Coronavirus Crowdfunding Campaign:  As with a regular crowdfunding campaign, it is important to do your research and find a platform that best suits your business needs and goals. Below are a few popular crowdfunding sites to check out:

• GoFundMe:  This Crowdfunding site was founded in 2010, GoFundMe is a popular crowdfunding platform used to raise money for emergencies and charitable causes. GoFundMe can be used by both individuals and businesses, but the most successful campaigns tend to center around service-based causes. Unlike other popular crowdfunding platforms, your campaign does not have to meet a deadline or goal requirement, meaning you keep everything you raise minus a 2.9% processing fee and 30 cents for every donation.
• Kickstarter. Kickstarter is a rewards-based crowdfunding platform designed to “help bring creative projects to life.” To launch a campaign, you set a fundraising goal, deadline, and different pledge levels for backers to choose from. Each pledge level provides something in return, such as a small gift, early access to a product, a personal experience and so on. Kickstarter is an all-or-nothing platform. A campaign that does not reach the fundraising goal within the timeline will go unfunded. For successful campaigns, Kickstarter charges 5% of the total funds raised, plus payment processing fees that range between 3% and 5%.
• Indiegogo. Like Kickstarter, Indiegogo campaigns are usually centered around creative works, charities or start-up businesses. Unlike Kickstarter, a campaign can be fixed or flexible. A fixed campaign is all or nothing, whereas a flexible campaign allows you to keep all the funds whether you meet your goal or not. If you do not meet your goal on a fixed campaign, you will not be charged any fees. For flexible funds, you will be charged a 5% fee plus a 3% processing fee, plus 30 cents per transaction.
• Kiva. Unlike other crowdfunding platforms, Kiva is a non-profit organization that connects entrepreneurs who need a loan with people who want to loan money. Kiva is ideal for individuals who are considered “unbankable” by traditional financial institutions because they have no collateral, no credit history or are otherwise seen as a “risky” investment.

What Can I Use My Crowdfunding Proceeds for?

According to the crowdsourcing site, GoFundMe, businesses that have used its platform to cover coronavirus losses have used the money they have raised for any or all the following:

• Health insurance for employees
• Monthly rent or mortgage payments
• Health insurance for employees
• Paid sick time for employees impacted by COVID-19
• Crisis pay for employees who are not sick but are out of work.
• Employees who need time off to care for their children.
• Other operational expenses you are struggling to pay.
• Matching discounts for their donation spread out over time.
• Discounted gift cards for when business is back to normal.
• Priority booking for service-based businesses.
• Free upgrade or add-on service.
• Buy one now get two during the first week back in business.

Unique ways to reward your customers for their support

While not every crowdfunding platform requires you to offer a “reward” in exchange for a donation, some platforms like Kickstarter and Indiegogo do. Even if your chosen platform does not, it may be a nice gesture to offer your patrons a “thank you” for their support, even if it’s just a coupon for a future purchase.

Here are a few unique ideas for thanking your customers for their generosity:

• Matching discounts for their donations spread over time
• Discounted gift cards for when your business is back to normal
• Priority booking for service-based businesses
• Free upgrade or add-on service
• Buy one now and get two during the first week back in business

By Debbie Gregory.

There are different types of crowdfunding.   One of them, rewards crowdfunding, has been characterized as the new seed-funding.  Most people think of Kickstarter as the crowdfunding model, with money donated for specific projects or products, often with a reward as “payment”

There are other effective types of crowdfunding including equity crowdfunding that involves selling partial company ownership through online sites.  There is also peer-to-peer lending that is crowdsourced loans from lenders that are not financial institutions.

If you are considering the reward and donation crowdfunding for your small business, below are some things to consider:

1. What is the Right Platform for You?

It is important to select the right platform especially with hundreds of them available.  As with any business decision, it makes sense to do some research selecting from the best crowdsourcing sites that have proven track records in your business industry, that offers similar incentives.  Additionally, it is important to find one with the right user demographics. The most popular sites are Kickstarter and Indiegogo, but there are others that might be a good fit as well.

One very important consideration is whether your company gets the money raised even if it does not meet its goal. Some platforms allow companies to access any money raised while others follow the all-or-none model. The latter can be devastating if the campaign does not hit its target, so this is a very important consideration.

2. What Are the Fees of the Platform?

Each site has its own fee structure. Sometimes that fee is different if the campaign fails to meet its goal. You should expect to pay 5% to 10% of funds raised just to use the site, plus credit card processing fees.

3. How to Structure Donation Perks

In the reward crowdfunding model, the funder often is given a perk in exchange for the donation. This can be a certificate, such as a virtual pat on the back, or multiple products when they are finally manufactured.

Rewards and shipping can easily eat into your proceeds. It certainly is possible to lose money on rewards, especially if the campaign does not reach its goal. Additionally, do not underestimate the amount of time needed for reward fulfillment and tracking.  This is time that might be better spent on marketing or development.

4. Before the Campaign is Live

It can be time consuming to raise money on crowdfunding sites.  Before the campaign begins, your company should clearly define its goals and develop a professional-looking video explaining how the money will be used and details about the project or product. This should also be clearly written out in the campaign text.

Next, develop a list of potential funders to target and begin publicity early. The campaign should not come as a surprise to those who already know about the company. It is imperative that in addition to current customers and friends, you must include industry influencers and media that can help spread the word and possibly contribute as well.

5. What to do During the Campaign

Once the campaign is live, the fundraising work continues full force throughout the duration. You can use social media to keep awareness up as well as email updates to current and potential funders. People are more willing to back a campaign that starts out successfully than one that lags, so the initial push should be huge. Please do not underestimate the amount of time required after the campaign is over to fulfill rewards and stay in touch with donors. The reputation of your businesss is on the line.

Crowdfunding can be an exciting and public way to announce a new venture and raise money for it. With this said, many campaigns fail, so it’s important to be ready to focus the time and energy needed to make the campaign a success.   VAMBOA wishes you great success.  Please stay tuned for the next article in this Crowdfunding series on the VAMBOA blog.

By Debbie Gregory.

Many VAMBOA members have been inquiring about Crowdfunding.  VAMBOA, the Veterans and Military Business Owners Association has decided to do a series of articles on Crowdfunding on our blog for our members and audience.

VAMBOA works very hard to provide valuable information and this is our goal.  We hope that you will enjoy these articles.  If any members have had direct experiences with Crowdfunding, please contact us and share your experiences.  You can do this by emailing info@vamboa.org.

You might have a great new business idea, but raising money for it can be difficult, and that can slow the momentum of your venture. The main obstacle may be the amount of money you need. Large sums of capital may be intimidating to investors, especially when it comes to an untested, early-stage company.

Crowdfunding is when businesses, organizations, or individuals fund a project or venture with small donations from many people. By receiving the necessary boost to cash flow, these ventures can get off the ground or launch new projects, products, and divisions.  Please do not take Crowdfunding for granted because it has raised billions of dollars for many businesses and organizations.

Thanks to the Internet, an alternative for entrepreneurs seeking investment money has emerged and is thriving. Crowdfunding allows businesses to pitch their ideas to a potentially vast audience via websites designed to connect them with investors.  An additional major advantage is that crowdfunding helps to secure investment dollars without relying on one source. Instead, businesses may aggregate smaller amounts from a few or many different individuals and small groups.

For these so-called retail investors, the payoff is the chance to learn about investment opportunities that were formerly limited to bigger banks, private equity groups and venture capitalists. They can get involved with as little as a few dollars and possibly be part of the next Apple or Facebook.   The opportunities with crowdfunding are unlimited.   It is important to understand it and do it right.   We hope to provide you a vast amount of information in this series of articles on Crowdfunding.

Small business crowdfunding has quickly become a viable trend over the last few years.  It has been made popular by many startup stories of success especially in the high technology sector.   A California based manufacturer in virtual reality headsets raised $2.4 million on the crowdfunding site, Kickstarter.  This company was later acquired by Facebook for $2 billion dollars.

According to Massolutions, a research firm, there are now more than 600 crowdfunding sites worldwide.   The World Bank estimates that crowdfunding will generate close to $100 billion in investments worldwide this year

Crowdfunding offers special incentives in exchange for donations. These perks can include and not be limited to anything from a mention of your name in credits on a film to a chance to obtain a free product or to hear personally from an author. By offering these perks, you can also avoid lending fees, interest payments and giving away company equity in exchange for the loan.  You may want to check out these types of details with your accountant or CPA.

The transparency of crowdfunding can be attractive to potential investors.  Companies are making their financial information, strategies, and goals readily accessible on crowdfunding platforms.  This helps potential contributors feel comfortable being a part of business crowdfunding.

Preparation will increase the likelihood of success. For entrepreneurs who want to use crowdfunding for their small business, building momentum before they post their ideas on a site is important. That means creating a good pitch for their business that will engage investors as well as inform them.

It is important that prior to presenting your venture on a crowdfunding site, make sure there is a demand for your product or service.  Next, determine the best way to market it. Clearly communicated evidence of potential demand is more likely to draw interest from investors. Some initial marketing outreach can create the sort of buzz that investors prefer to see as they analyze different crowdfunding pitches.

Start by building a lead capture page that is a standalone page providing basic information about your small business prior to the launch of a crowdfunding campaign. Some successful launches include enticing offers, such as a contest, to get users to input their email addresses.

Other good advice is not to get too greedy when you set up your funding goal.  Even if $500,000 will make your launch easier, aim for a smaller amount that you can reach early on and that will still help you.

This is important, because reaching financing milestones is another way to help attract other investors and to create momentum around your venture. Once your business starts thriving, you may garner the attention of a wider audience that may enable you to raise money in subsequent rounds of funding and, ultimately, increase sales.

Happy Crowdfunding to you and stay tune for the next article in this series on the VAMBOA blog.