By James Pruitt, Senior Staff Writer

Vast deposits of excess stock can leave small business owners bewildered or perplexed in the wake of a “failed” marketing attempt. Remember, excess inventory generally has some value to someone. However, prevention generally spares entrepreneurs storage expenses and manufacturing costs. 

Whatever happened to the Avon Lady? Multilevel marketing schemes are back with a vengeance. These companies can famously leave a garage full of excess merchandise. But what about the tribulations of small business owners who manufacture their own products?

As a general principle, unused products are a liability for small businesses. Such products gain the moniker of “deadstock” after collecting cobwebs in the back shelves of warehouses.

The Pandemic has brought fluxes in inventory to all sectors of the economy. Supply chain disruptions have plagued the worldwide economy since March of 2020. Skeleton crews on all fronts have left companies alternately oversupplied or undersupplied, even as demand has mushroomed since the early part of this year.

Inventory shortages are nothing new. First, demand fluctuates naturally due to a variety of market forces. Fashions move forward, circumstances change, and consumer needs oscillate accordingly. 

Second, businesses sometimes rush to meet demand. In the process, quality may suffer, leading consumers to search elsewhere. Over-eager business owners sometimes churn out subpar products to meet demand. The result leaves the owner in the lurch for storage and disposal. No one wants a trove of shoddy “skinny jeans” manufactured in 2008, especially in 2021.

Third, some businesses may lack effective inventory management systems. Internal operations may well disrupt a good balance between different types of products. Good online inventory management programs may include Fishbowl, Netsuite, and Quickbooks, although options for businesses are vast, and may include proprietary options as well. Also, consider the everyday operations of a company outside the computer system.

Fourth, the business may be marketing one product at the expense of another. Marketing resources may gravitate in one direction, based upon the expertise or biases of the company staff. Leadership on hand may know more about one product than another. Sometimes leadership and staff simply prefer one product over another. Such cases may simply present a human resources challenge.  Enthusiasts of one type of product on the marketing front may compensate for an oversupply of fans of another.

Finally, one person’s trash is another’s treasure. Remember that disastrous ET video game from the early eighties? Most ended up in a landfill. The landfill was excavated, and some collectors of vintage arcade games paid over $1000 for cartridges of a terrible but historically significant video game. Even in most cases of overstock, hope remains.

Best practice avoids excess supplies of unmarketable products from the outset. However, as with most of life’s problems, excess inventory is often unavoidable. With the resurgence of multilevel marketing, overstock has reached new levels in some quarters. However, certain business practices have long resulted in inventory imbalances, even before the Pandemic. 

In Part I of this two-part series, we examined strategies to prevent excess deadstock, to begin with. In Part 2, we will examine strategies to dispose of excess inventory, online and otherwise once such stock inevitably accumulates.

VAMBOA, the Veterans and Military Business Owners Association hope that this article of this two-part series has not only been valuable but provided some unique perspective.  We work hard to bring you important, positive, helpful, and timely information and are the “go to” online venue for Veteran and Military Business Owners.  VAMBOA is a non-profit trade association.   We do not charge members any dues or fees and members can also use our seal on their collateral and website.   If you are not yet a member, you can register here:  https://vamboa.org/member-registration/

We also invite you to check us out on social media too.

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Do not forget that VAMBOA members receive significant discounts on technology needs.   Check them out here: https://vamboa.org/dell-technologies/ 

By Tina M Kapral | Senior Director of  Education and Training
Institute for Veterans and Military Families (IVMF) at Syracuse University

The Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), is a program executed by the Institute for Veterans and Military Families (IVMF) at Syracuse University in cooperative agreement with the US Small Business Administration (SBA).  This year, EBV proudly celebrates its 10-Year Anniversary, and is delivered at ten universities nationwide.  It’s more than 1,300 graduates have revenues totaling over $196 million and hire on average four employees (many of whom are fellow veterans). Of these graduates, 68% of the businesses started are still in operation today.

Although EBV didn’t start that way, it began as a social venture of Dr. J. Michael Haynie, an Air Force veteran of 14 years (1992-2006), who in 2006 joined the Martin J. Whitman School of Management at Syracuse University as a professor of entrepreneurship.  Dr. Haynie knew through his research that veterans were starting businesses at a much higher rate than civilians.  For example, after WWII, over 48% started business, and individuals with a disability were twice as likely to start a businesses (http://www.dol.gov/odep/pubs/misc/entrepre.htm) .  He realized the faculty of Whitman were teaching, training and inspiring entrepreneurs every day, so why not bring this opportunity of business ownership to the community that most deserved to live the American dream — veterans and their families.

Dr. Haynie developed the curriculum to include an online portion, followed by a nine-day residency on campus, with follow up resources and support. He wanted the EBV program to be offered at no cost to post 9/11 service connected disabled veterans with a passion for entrepreneurship. He presented his proposal to the Dean of the Whitman School. Dean Melvin T. Stith, a Vietnam veteran himself, immediately gave Dr. Haynie the approval to launch this program at Syracuse University.  Now came the difficult part — raising the funds needed to support the effort, as well as recruiting veterans to participate. Dr. Haynie found supporters among Whitman alumni, who financially supported EBV; the Whitman faculty, who volunteered to teach; and business students, who helped to execute the program.

The recruitment was more difficult; Dr. Haynie found himself traveling to wounded warrior units to present the program and encountered many challenging naysayers who felt that veterans should not become business owners.  Dr. Haynie would later find research proving the opposite.  He noted this in The Business Case for Hiring a Veteran, Beyond the Clique’, March 2015, stating many veterans possess the same characteristics as those who are high performing entrepreneurs. “Individuals who are drawn to military service, who then have military training and socialization have a common strong self-efficacy, a high need for achievement, are comfortable with autonomy and uncertainty, and make effective decisions in the face of dynamic environments. These attributes, as they are linked to entrepreneurship and an entrepreneurial mindset among military veterans, have been consistently demonstrated in practice.” (http://vets.syr.edu/wp-content/uploads/2012/08/The-Business-Case-for-Hiring-a-Veteran-3-6-124.pdf)

By Debbie Gregory.

The U.S. House of Representatives recently approved H.R. 1694, the Fairness to Veterans for Infrastructure Investment Act. The legislation would include veterans in the Department of Transportation’s Disadvantaged Business Enterprise (DBE) program and would provide parity for the nearly 1 million veterans who are small business owners seeking government contracts. This would level the playing field in federal contracting for veteran-owned businesses by providing veterans access to existing preferences authorized for transportation projects.

Sponsored by Reps. Mike Fitzpatrick (R-Pa.), Cheri Bustos (D-Ill.) and Don Young (R-Alaska), the legislation calls for states that receive federal money for transportation projects to included veteran-owned businesses in their contracting processes. They added that there are 380,000 construction firms that are owned by veterans in the U.S. that could help build projects across the nation.

Currently, only half of the states meet their DBE goals. Adding veteran small businesses to this program would increase the pool of eligible firms at the states’ disposal. For states that already meet their goals, this bill does not affect them or the small business contractors they employ.

“Our veterans are the most highly skilled workforce in America’s history – the product of rigorous training, an iron-clad commitment to teamwork and the remarkable ability to succeed where others might fail,” said Fitzpatrick. He continued. “We need Fairness to Veterans so we are leveraging the unique strengths of veteran entrepreneurs to address the challenges at home.”

“There’s no question that America’s veterans, who have sacrificed so much for the greater good, are able and ready to put their battle tested skills towards improving our nation’s roads, highways, and critical infrastructure projects,” said Young

The legislation now goes on to the Senate for consideration. The text of the bill is available on the Congress.gov website.

By Debbie Gregory.

When President Obama signed an act to encourage and equip veterans who want to start their own small businesses, the goal was to help veterans navigate financial barriers by waiving the upfront guarantee fee for veterans applying for 7(a) express loans through the Small Business Administration (SBA), thus helping recently discharged service members and other veterans with opportunities to start new businesses.

With 21 million veterans living in the United States, the unemployment rate among this population is substantially higher than the national average. Because of this challenging statistic, more veterans are exploring self-employment opportunities.

The bill, introduced by House Small Business Committee Chairman Steve Chabot (R-OH), has received praise from lenders and veterans alike.

“Our veterans are as entrepreneurial minded as anyone else in the world,” said Chabot. “Think about all that’s required to launch a new business:  strategic planning, tactical expertise, dogged perseverance, and the ability to adjust plans to overcome new challenges at a moment’s notice. This is the American warfighter. Making sure they can access the resources needed to start their own business and build up the communities they’ve protected will do more than just create jobs – it will help them successfully transition into civilian life.”

Rich Bradshaw, President of Specialized Lending at United Community Bank, Blairsville, GA said, “As a lender, a veteran, and an Air Force Academy graduate, helping veterans make a life for themselves and their families once they return home from service is very personal to me. With more veterans returning to American soil, it is essential we do everything we can to bring down barriers to obtaining access to capital as they come back from doing everything they can to protect our country.  Waiving fees for veteran 7(a) borrowers encourages them to open small businesses, create jobs, and boost the economy.”

According to the Small Business Administration, an estimated 10% of all small businesses across the US are veteran-owned.

By Debbie Gregory.

In what could be groundbreaking legislation, members of Congress are considering a bill that would allow Veterans to use their GI benefits to start businesses, rather than using them for a college education.

Appropriations Subcommittee on Military Construction and Veterans Affairs member Rep. Jeff Fortenberry (R-Neb.) is drafting the legislation, which could potentially lower the $1.4 billion the Pentagon spent in 2013 on unemployment for former military personnel.

Sen. Jerry Moran (R-Kan.), a member of the Veterans’ Affairs Committee, will introduce companion legislation in the Senate.

The idea has the backing of the military service organizations the American Legion, Iraq and Afghanistan Veterans of America, and others.

The education benefit can be as much as $260,000 for four years at a private college or university. For Veterans who aren’t interested in attending college or transferring their benefits to a dependent, this would be a great option. It certainly is better than leaving the benefit on the table.

Congress has worked in the past to help veterans receive small business loans. The Servicemen’s Readjustment Act of 1944 was a similar law that allowed Veterans to buy a farm, home or business property. It expired in 1956.

Fortenberry’s bill would create a three-year pilot program for 100 eligible veterans each fiscal year. Participants would be able to use up to three years of educational benefits to start or purchase a qualified business.

Participating Veterans would have needed to serve three years of full-time active duty. If they left active duty due to a service related disability, the time period is reduced to 24 months. Veterans would be required to apply for the program no more than 15 years after leaving the service.

In order to move forward with the program, Veterans would have to attend a boots-to-business course at an accredited university. Another caveat is that they would have to have their business plans approved.

The business startup modification to the G.I. Bill would have to be drawn up with safeguards to ensure that veterans have a chance for success. Since most startup businesses fail, the G.I. Bill proposal would need guarantees that Veterans applying for the program would receive mentorship and training.

The Veteran and Military Business Owners Association (VAMBOA) is a non-profit business trade association that promotes and assists Veteran Business Owners, Service Disabled Veteran Owned Businesses (SDVOB) and Military Business Owners. Small businesses are the backbone of our economy and responsible for job generation. That is why VAMBOA provides its members with Business Coaching, Contracting Opportunities, a Blog that provides information, Networking contacts and other resources. Membership is FREE to Veterans. Join Now!

VAMBOA: GI Benefits for Business Instead of Education?: By Debbie Gregory