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Branding Your Business

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By Debbie Gregory.

LinkedIN Debbie Gregory VAMBOA VAMBOA Facebook VAMBOA Twitter

 

Branding your business is vital to your success. Branding offers consistency across   your promotional channels including social media, ads, newsletters, and more.  It    generates your unique identity and can increase your perceived professionalism.

 

What is Branding?

Branding is the entire visual representation of your small business. It includes:

  • Your business name
  • Your logo
  • Your color scheme
  • The fonts you use
  • More….

 

Branding is much more than just a cool logo.   Branding encompasses how your business is perceived by your customers or potential customers, how you conduct your business, and what your business stands for. It is not too complicated to brand your business.

 

Key Areas for Successful Branding:

  • Your Key Business Goals: Make sure that your business goals are clearly defined so that you start your branding from a solid foundation. Any ideas that do not fit your goals should be discarded.
  • Define Your Brand: The more time you dedicate to developing your look and feel, the better you will be received in the market. You need to select your website’s domain name, your email addresses, your logo, your color scheme, the tone you will use when writing any communications, typography, etc. Additionally, make sure that your business name is consistent across all of the platforms you use; you do not want to make it difficult or confusing for a potential customer to find you.
  • Who Is Your Target Audience? Though it would be nice if you could target everyone with your product and service, you are more likely to gain business if you have a clear idea of who your target customers are or will be. Make sure that the products or services you offer match the needs of your target clients. Find what makes your business stand out from your competition and highlight it.  How will you fulfill the promises you make to your customers? How will you make them connect personally with your business? When you can help people relate personally to your business, they are more likely to gravitate toward your products and services.
  • Consistent Marketing: With clear goals in hand, a defined brand, and a solid picture of your target audience you can more effectively market your business. Make sure your marketing efforts are consistent with your business goals and establish your brand in the market. Most people today rely upon social media for recommendations and to connect with brands that they identify. Your website alone is not enough in today’s market. Make sure you are where your customers are and make sure it is all consistent! Your website, social media channels, ads (both online and offline), brochures, flyers, posters, business cards, and the like all need to have the same look and feel so that at a quick glance your customers know they are in the right place.

 

Branding your business will have a direct impact on your success.

Take the time to clearly define who you want to be in the market and make sure you stick to it.

Small Business Ideas for Veterans – Part 2

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By Debbie Gregory.

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VAMBOA hopes you enjoyed Part 1 of Small Business Ideas for Veterans.  Please find below Part 2 of this 3 part series with more small business ideas for entrepreneurs.

 

Heating, Ventilation and Air Conditioning Business (HVAC)

There is a great demand for HVAC experts and requires special training and licensing.  You can count on being extremely busy when temperatures are very high or low.   You might want to focus on maintenance and annual service calls as well as new installs.  You may also want to work exclusively in residential or commercial.   As a service-disabled veteran business owner, you have extra points when you bid on some contracts.

 

Home Inspection Services

The home inspection service business requires you to have knowledge of the construction and real estate. Plan on climbing up on roofs, attics and into crawl spaces. Having ASHI or NAHI certification may be required.  There is a huge market because almost every home sale requires a home inspection.

 

Identity Theft Protection Agency

If you are well versed in cyber security, this is a good business for you to get into as ID theft is a constant threat that costs consumers and businesses billions of dollars.

 

Junk/Trash Removal Business

You make money when people are moving, renovating or cleaning out their homes or businesses. You can also expand into document shredding.

 

Landscaping Business

If you have a green thumb, gardening tools and equipment, and are physically fit, this could be a great business for you. You can also provide artificial turf installation as this is a popular trend.  You may wish to focus on residential or on commercial.  Again, if you are a service-disabled veteran, companies seeking a diverse supplier network want to do business with you.

 

Locksmith Business

Locksmiths can be heroes to anyone who has ever found themselves on the wrong side of a locked door.  Additionally, tenants move, employees leave and there is a demand to change locks and update to locks and security that is better and offers more technology.

 

Off Road Tours Business

The ability to drive in rugged terrain and a love of the outdoors can lead you to start an off-road tour business.

 

Painter

Some jobs are best left to the experts, especially when they involve ladders, scaffolding and expertise.   You may want to focus on residential or commercial.

 

Personal Security/Bodyguards Business

More and more, people who are targets for kidnappers due to their wealth or fame are utilizing personal protection services. Prior security experience is highly recommended.  It addition many corporations provide their top management bodyguards.

 

Pest Control Services

Insects and wild animals are often a nuisance for residential homes and businesses. Your business will identify and eradicate these pests.  You can obtain monthly contracts too.

 

Photography

A picture is worth a thousand words, so if you have the talent to take beautiful photographs or capture precious moments at special events, consider a photography business.

 

Private Investigation Firm

Move over Magnum PI.  This business is a good one for those who are inquisitive and like to investigate, who are resourceful and are detail oriented.   resourceful.

 

Remodeling Business

If you can use remodeling design software, have a flair for design and are up on the latest design trends, this could be a great creative outlet as well as a lucrative business.  Perhaps you might want to focus on one area such as additions, fireplaces, bathrooms, kitchens.

 

Residential Security Consultant

You will provide expert advice and tips on various security issues to homeowners.  More and more homeowners are securing their homes with technology that they can access with their smart phones. Security stores and companies might want to partner with you for a mutually beneficial relationship.

 

Restaurant Business

You need to have passion for cooking and love to try out new recipes as well as be service oriented and understand all the aspects of running a business that is usually open seven days a week.

 

 

Veteran and Military Business Owners Association, VAMBOA.

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