By James Pruitt, Senior Staff Writer

Who knew? Labor and supply shortages are creating havoc and cursing small businesses now more than ever, especially in the wake of reopening. Behemoths such as Amazon and Walmart have their safety nets. Smaller establishments must struggle with what they have. As a result, gaps in service plague the reputations and growth of their smaller counterparts.

Unfortunately for Veteran Business Owners, the Bureau of Labor Statistics reported 8.1 million job openings at the end of March, a new record. The pandemic only exacerbated a preexisting trend, and the reasons vary. 

Suggestions have included a lack of training opportunities, supercharged unemployment benefits, a mismatched skill set, and fear due to the pandemic for many. Whatever the cause, a shortage of qualified workers has left employers in the lurch despite a continuously shrinking workforce.

Gaps in service are a result, often leaving angry customers. This anger often shows up online. These days, an online presence can make or break a company. Angry reviews can pose real threats to a struggling business.

The trend nowadays is for buyers overwhelmingly to check their business’ online presence. How can business owners minimize angry diatribes on forums such as Yelp, Bing, Google My Business, and Facebook? Small employers are finding themselves trapped between the rock of the labor shortage and the hard place of customer satisfaction. The best short-term fix is better communication.

Business owners should build trust with their client base. Patrons should understand that they can work with the management of a company. These kinds of positive working relationships best protect smaller businesses from online reputational issues, which may leave business owners feeling helpless in their marketing efforts. Good working relationships often rest on a foundation of good communication, one of the variables that managers may control in this economic environment.

Methods of communication may vary. Updating profiles on relevant online business platforms is an easy first step. The business’s profiles on the above online platforms should provide up-to-date hours and terms of service. When possible, these sites should also include explanations for any changes in these terms. Additionally, a business owner should address any negative reviews directly as soon as possible.

Some verbal strategies can improve the outcome of discussions with a dissatisfied customer. For example, first, the person in charge should remain calm during a confrontation. Second, active listening can demonstrate that the manager understands the grievance.  Active listening methods generally emphasize engagement in the discussion. In other words, managers should not remain passive targets in these matters. One such technique may involve rephrasing the complaints in a manner that demonstrates a genuine understanding of the customer’s issues with their service. 

Finally, management should demonstrate their understanding of the weight of the problem and if possible, let the customer know the relevant steps for resolving such issues in the future.

Early communication with dissatisfied customers may prevent escalation or even an angry Yelp review. Overall, the goal is a synergy between the needs of the client and the capacities of the owner. During these novel times, business owners should engage any necessary communication techniques to achieve a meeting of the minds that leaves all parties satisfied and at peace.

VAMBOA, the Veterans and Military Business Owners Association hopes that this article has not only been valuable but provided some unique perspective.  We work hard to bring you important, positive, helpful, and timely information and are the “go to” online venue for Veteran and Military Business Owners.  VAMBOA is a non-profit trade association.   We do not charge members any dues or fees and members can also use our seal on their collateral and website.   If you are not yet a member, you can register here:  

https://vamboa.org/member-registration/

We also invite you to check us out on social media too.

Facebook:  https://www.facebook.com/vamboa

Twitter:  https://twitter.com/VAMBOA

Do not forget that VAMBOA members receive significant discounts on technology needs.   Check them out here: https://vamboa.org/dell-technologies/ 

By James Pruitt, Senior Staff Writer

The pandemic continues to keep workers at home. Real concerns about the Delta Variant loom large. Plus, continuing financial support motivates low-wage employees to stay home. Lower-wage employees often have the best reasons to snub less-than-optimal work arrangements. Concerns of such employees may range from childcare to vocational development. The result burdens many small businesses with serious labor shortages. Hence, current economic circumstances have only increased the necessity of wise hiring practices.

Know Your Capacities

Small businesses must stay mindful of their own needs and capacities. Some companies over-hire, leaving unnecessary workers to be idle and bored. Others burden a small number with an impossible workload. Before the start of the hiring process, owners should conduct a cost-benefit analysis to gain a clear understanding of their human resources needs.

Bored and idle workers become dissatisfied, even as they remain on company time. At the same time, overworked employees could simply walk off the job and leave the owners in the lurch. A healthy business provides a well-planned, balanced workday. 

Hence, management should gauge each task for the time and effort requirements. Not infrequently, an overwhelmed business may panic at their workload and over-hire. The resulting crowd of low-level workers may feel undervalued, undertrained, and ignored. Similarly, an employer may under-hire. Often, employees are expected to hit the ground running due to their experience or qualifications. Sometimes these expectations unduly burden newcomers and managers alike.

Granted, businesses cannot always afford expensive training programs. Sometimes expecting a hire to “hit the ground running” is the only option. However, ideally, this cost-benefit analysis regarding both training and the number of employees aids in the creation of a well-balanced workforce.

Know Your Platform

The Internet has long taken over the hiring process. The shift from paper to online applications has yielded pluses and minuses both for applicants and businesses. From the perspective of Veteran Business Owners, this shift opened the floodgates for countless frivolous applicants. Shifting through irrelevant, frivolous, or downright silly applications has become par for the course. When possible, business owners need to seek out jobs sites that specialize in their field. For example, encore.org and idealist.org specialize in nonprofit positions. Itjobspro.com connects employers with skilled IT professionals, and salesgray.com links business owners with sales professionals.

The list is endless. General job sites provide a cheap alternative but add to the burden of the hiring process. Small business owners generally spend hundreds or thousands of dollars on the hiring process itself. A bad fit may cost still more in training costs, as well as the cleanup following termination. The miracle of the Internet provides countless opportunities to zero in on applicants who have at least done their own work to tailor their applications to their own interests and skillsets. Specialized jobs platforms are key resources to streamline the hiring process.

Involve the Team in the Hiring Process

Especially for a long-term commitment, consider the splash a new hire could make in the company pond. The involvement of future colleagues could ensure a “good fit” in the hiring process. In many cases, coworkers will spend many hours a day together. Often, the involvement of the team could safeguard long-term office tranquility should the newcomer take root in their new office home.

However, this process should ensure fairness. Many workplaces have corporate cultures that discriminate, explicitly or implicitly. Some interview practices may land certain employers on shaky ground. Beware of excessive prying into recreational activities, hobbies, and interests, or home or family life. Short of landing employers in legal hot water, such questions may simply deprive both parties of fruitful opportunities.

Conclusion

As always, balance is key. An employer’s rewards in the hiring effort will likely be proportionate with their investments. Companies should plan wisely and implement judiciously. The result following onboarding should leave a balanced, satisfying workday for everyone.

VAMBOA, the Veterans and Military Business Owners Association hopes that this article has not only been valuable but provided some unique perspective.  We work hard to bring you important, positive, helpful, and timely information and are the “go to” online venue for Veteran and Military Business Owners.  VAMBOA is a non-profit trade association.   We do not charge members any dues or fees and members can also use our seal on their collateral and website.   If you are not yet a member, you can register here:  

https://vamboa.org/member-registration/

We also invite you to check us out on social media too.

Facebook:  https://www.facebook.com/vamboa

Twitter:  https://twitter.com/VAMBOA

Do not forget that VAMBOA members receive significant discounts on technology needs.   Check them out here:

https://vamboa.org/dell-technologies/

By James Pruitt, Senior Staff Writer

Veteran Business Owners have a right and a responsibility to market their talents and skills. Successful paths are myriad, as are roadblocks. Many of these roadblocks are psychological. Here is a list of some of the most common misconceptions veterans often have that impede their paths to running a successful business.

1) “I don’t have the resources.”

A Veteran Business Owner need not invest unwieldy amounts of cash or resources to carve out a place in the economy. “Start small” is often the best strategy. Your best resource is yourself. 

A new business can start with meager resources, assuming a good concept. Good planning conceivably may keep the dream alive. 

Consider Sophia Amoruso, founder of the fashion company Girlboss Media. She literally started her fashion company browsing secondhand stores, selling her finds on her Myspace site. Also consider Khan Academy. Sal Khan’s company evolved from tutoring sessions he provided a family member. Other family members showed interest in his lesson plans for themselves, and thus his company turned into a marketable idea.

Marketable ideas often stare potential entrepreneurs in the face for years before they spark inspiration. Often, these ideas require little to no investment at the outset. Consider your talents, hobbies, surrounding circumstances, and social connections. Good ideas are often free and can sow fertile seeds that lead to rich fruits over time.

2) “I can’t do it,” aka “Imposter Syndrome.”

When lightning strikes, and you have a great business idea, one natural reaction might be some variant of “I can’t do it.” 

If an entrepreneur needs affirmation, online communities can frequently offer support, a sounding board, or at least ideas for development. In the end, remember that nothing can take away your relevance to the world around you.

However, “imposter syndrome” is nothing new. Consider Starbucks CEO Howard Schultz and his comment “[v]ery few people, whether you’ve been in that job before or not, get into the seat and believe they are now qualified to be CEO.”  Also, Consider Sonia Sotomayor, and her quote “I have spent my years since Princeton, while at law school and at various professional jobs, not feeling a part of the worlds I inhabit.” The best and brightest of us often suffer from self-doubt. Often these doubts are simply an indication that we have the wisdom to know what we don’t know. 

3) I’ll Fail

Failure is inevitable in business and in life. The first failure can lead to greater success in later attempts. Everyone who lives fails. Frederick W. Smith’s first service, Zapmail, cratered before Fedex could focus on his core concept. Similarly, Amazon took years to turn a profit

Of course, no one wants to fail big. Not everyone has $350 million to burn, as did FedEx. However, the early failures serve as necessary steppingstones to creating a well-oiled machine. Failures of all kinds, whether administrative errors, operations inefficiencies, and hiring mistakes, are necessary to design an enterprise that fits well into the economy. Depending on resources such as financing and social support, slow and steady may win the race. 

4) “The Timing isn’t Right”

Consider a spore in your garden that may sprout hundreds of plants. The most inopportune times may give rise to the perfect storm to get your idea going

Even mulling the idea in your own head can become your own stress relief exercise. The smallest measures can build inertia. Building a web presence, for example, you can start with little effort and adapt to a changing schedule. Your relationship with your idea can morph gradually as it takes on a greater part of your life. Short of huge commitments, there is no wrong time to get started on a business idea.

VAMBOA, the Veterans and Military Business Owners Association hope that this article has not only been valuable but provided some unique perspective.  We work hard to bring you important, positive, helpful, and timely information and are the “go-to” online venue for Veteran and Military Business Owners.  VAMBOA is a non-profit trade association.   We do not charge members any dues or fees and members can also use our seal on their collateral and website.   If you are not yet a member, you can register here:  

https://vamboa.org/member-registration/

We also invite you to check us out on social media too.

Facebook:  https://www.facebook.com/vamboa

Twitter:  https://twitter.com/VAMBOA

Do not forget that VAMBOA members receive significant discounts on technology needs.   Check them out here:

https://vamboa.org/dell-technologies/ 

Many Americans are evaluating their lives and how they make their livings. Driven by factors such as safety, job security, life purpose, future goals, and work-life balance, the COVID-19 pandemic has led a lot more people to question whether now is the right time to start their own business.

Do you dream of creating your own product line? Setting your own hours? Being your own boss? Starting your own business can really help you take control of your life and work, take charge, add flexibility, learn new experiences, connect better with peers, and broaden yourself as a person.

Business owners are not special super humans.   They are normal people who have big ideas and work very hard to turn their ideas into reality. Every business owner is different but there are a few key traits that they all seem to have in common. To help you decide if starting a business is right for you, below are some basic questions to ask yourself before making the leap.

1.) Can you make important decisions quickly?

Problems arise all the time in business, and it is very important that the business owner can respond to them quickly, decisively, and with a clear head. You will also need to be able to handle any consequences that may occur after the problem has been resolved. Being a business owner, requires you to have confidence under pressure but not arrogance. You need to be able to be part of the team you build, have confidence in each other’s skills, accept that mistakes will happen, and be able to learn from those mistakes to move forward. If you struggle to make effective decisions quickly, owning a business will be more difficult for you.

2.) Do you have energy? 

Running a business is a lot of work. You need to have a high level of energy and excited to grow your brand. If you are the type of person who is constantly seeking after-work hobbies, weekend projects, and other activities, you may have the energy to start a new business.

3.) Are you creative?

Creativity is a key aspect of owning a business.  It is important to have the ability to think out of the box. As the owner, you will be required to constantly come up with new ideas.   These new ideas may include but not be limited to new product ideas, lead generating strategies, marketing thoughts, revenue boosting activities, improving the company culture, and more. If you are usually bursting with new ideas, a business is a great way for you to share those ideas with the rest of the world.

4.) Do you like to solve problems?

A business owner is basically a full-time problem solver. As we touched on in point #1, problems constantly arise in business. These problems should be viewed as opportunities and challenges rather than setbacks. As the owner, you cannot afford to be easily discouraged by setbacks or bad news. You need to be able to push forward and continue working hard. So, if you love solving problems and are not easily discouraged, business ownership could be for you.  VAMBOA wishes you great success.

Regardless of how you answered the above questions, we hope that you can see that business ownership is not out of your reach if it is something you are interested in. If you are even slightly creative, energetic, and love to solve problems plus you have a great idea for a business, now is one of the best times to get started.

VAMBOA, the Veterans and Military Business Owners Association hopes that this article has not only been valuable but provided some unique perspective.  We work hard to bring you important, positive, helpful, and timely information and are the “go to” online venue for Veteran and Military Business Owners.  VAMBOA is a non-profit trade association.   We do not charge members any dues or fees and members can also use our seal on their collateral and website.   If you are not yet a member, you can register here:

https://vamboa.org/member-registration/

We also invite you to check us out on social media too.

Facebook:  https://www.facebook.com/vamboa

Twitter:  https://twitter.com/VAMBOA

Don’t forget that VAMBOA members receive significant discounts on technology needs.   Check them out here:

https://vamboa.org/dell-technologies/

By James Pruitt, Senior Staff Writer

The tides of the Internet can catch us by surprise. Rumors, missteps, and follies of all sorts can leap out and foil even the best laid plans. These days, more than ever, a company’s online life drives its reputation.

A good example of this is the Olive Garden, which descended into controversy following an online SNAFU. A text meme dated May 6 circulated on Facebook saying “Olive Garden is funding Trump’s re-election in 2020. It would be terrible if you shared this and Olive Garden lost business.” The post received 7800 shares, and a boycott ensued.   It is a big negative to involve your business in polarized politics.

Darden Restaurants that owns Olive Garden, had a plan in place for just such an occurrence. Nevertheless, they still lost business and had to pay for expensive damage control. Darden Restaurants could afford a public relations infrastructure to absorb the fallout. Their spokesman was able to offer proof that Olive Garden does not support political candidates.

Imagine the havoc should such a meltdown occur with a small business owned by a struggling veteran. Smaller organizations are not immune to PR catastrophes. Consider the example of Comet Ping-Pong, that was gobsmacked in 2016 by a bizarre online fiasco. A foreign disinformation campaign spread a rumor that the restaurant was a front for child trafficking. A man even showed up with a gun.

Fortunately, Comet Ping Pong’s story was headline news. Well-wishers could easily mobilize to ensure the company’s survival. The establishment benefited from a go-fund-me campaign, as well as large-scale PR support.

Each of the above two firestorms include variables most online crises lack. The Olive Garden fiasco involved a large company with a well-developed PR machine. The second involved a small business caught up in a huge, international conflagration. Most attacks on business’ reputations remain confined within the circles of their target clientele, and fade leaving nothing but empty bank accounts.

Most veteran small businesses do not have the infrastructure for a complex PR response when, for example, local news misreports a food contamination scandal, or the Internet explodes over a shoplifting allegation. However, good planning does not require an on-call crisis management team. Good planning, at the outset, mandates that you be the company your clientele expects.

First, make sure the company does not engage in practices that might invite a crisis. Your business’s operations should remain ethical and fair. Use due diligence to ensure, for example, that your kitchen is clean. Vet your employees to weed out those unfit to deal with the public. Training programs should include such topics as diversity training, quality control, and any other topic that might keep your business out of the spotlight for poor practices. Additionally, if a crisis does arise, acknowledge any comments or complaints early. Do not invalidate clients’ concerns by deleting online comments or resorting to falsehoods.

Second, remain aware of any discussions or dialogues regarding your company. Staying vigilant of negative online reviews puts a proprietor on notice when an issue arises. Owners should make sure to address online complaints to the reviewer’s satisfaction. Additionally, businesses should solicit feedback to raise awareness of gaps in service or blind spots on the part of the management. Google alerts can monitor activity on social media sites and Yelp reviews.

Third, carefully vet any online content published to websites. This vetting process should involve a careful review, which may involve a standardized worksheet containing preplanned responses to concerns.

Fourth, nurture a community of loyal customers. Most successful businesses have regulars. Many brands have outright fans. Business owners should provide these loyalists forums to protect against negative feedback. Online blogs, comment sections, and even Facebook groups can foster a sense of brand community. This community can help squelch the embers before a full-blown conflageration burns the company down entirely.

These four steps can prepare veteran small entrepreneurs for an online fiasco. Few small businesses have the resources of a corporation such as Darden Restaurants. Few crises have the sound-bite appeal of the Comet Ping Pong mess. Before a crisis arises, owners should focus on prevention. Afterward, the management should stay honest, diligent, and maintain dignity. Together, these measures are worth a fortune in PR work.

VAMBOA, the Veterans and Military Business Owners Association hopes that this article has been helpful.  We work hard to bring you important, positive, helpful, and timely information and are the “go to” online venue for Veteran and Military Business Owners.  VAMBOA is a non-profit trade association.   We do not charge members any dues or fees and members can also use our seal on their collateral and website.   If you are not yet a member, you can register here:

https://vamboa.org/member-registration/

We also invite you to check us out on social media too.

Facebook:  https://www.facebook.com/vamboa

Twitter:  https://twitter.com/VAMBOA

Don’t forget that VAMBOA members receive significant discounts on technology needs.   Check them out here:

https://vamboa.org/dell-technologies/