By Debbie Gregory.

If you need to raise money for your small business, there are several viable options available that are not your traditional bank loans.  One good one is Crowdfunding.    Crowdfunding easily allows a diverse set of people to invest in your business, idea, or project.

The Internet has many Crowdfunding sites and it can be confusing and challenging to find the right one to fit your needs.  VAMBOA staff has researched some of the best crowdfunding sites in 2020 and they are below in alphabetical order:

Chuffed 

This platform is exclusively for non-profit or cause-based organizations and is focused at funding projects that help animals, the environment, or your community. This platform has funded approximately 8,000 campaigns which have collectively raised over $18 million dollars.

Crowd Supply 

This platform’s mission is to “bring original, useful, respectful hardware to life.” So far over 70% of all projects on their site have been successfully funded and twice more than Kickstarter. Regardless of what business you are in, or what project you wish to bring to life, from a simple family recipe to a complicated electronic device, Crowd Supply can assist you in making your dream into a reality.

Crowdfunder 

This platform offers equity crowdfunding that translates into selling shares of your company to accredited investors. Currently they boast a community of over 200,000 entrepreneurs and investors.   They have raised over $150 million dollars in capital to help any business from startups to Pre-Seed to Series A companies.

Experiment 

This platform’s goal is funding scientific discoveries that “push the boundaries of knowledge.” The main focus is to help scientists move away from university grants that have a high overhead cost of as much as 50 percent to 60 percent.

Fundable 

This platform offers two different programs. One option is for consumer businesses helps them raise capital for products, pre-orders, or selling merchandise. There is a $50,000 capital limit. The other is an equity program for products, services, or B2B business. This option allows the company to raise a huge range of from $50,000 to $10 million dollars.

Fundly 

This platform allows you to “raise money for anything” with zero raise requirements and zero startup fees involved. They will fund any project from personal health needs, to politics, and even vacations.

GoFundMe

This platform is for raising money for a cause including a person, a group, or nonprofit.

Kickstarter 

This platform is perhaps one of the most widely known crowdfunding sites today.  You can raise money for anything you wish. The only stipulation is that you must meet your funding goal within the allotted timeframe. Otherwise the project is not funded, and the backers receive their funds back.  To date, they have helped well over 15 million people raise over $3.7 billion to successfully fund more than 143,000 projects.

Indiegogo 

This platform offers both live crowdfunding campaigns and a full marketplace for innovative products. They are the sister platform to the popular GoFundMe platform. With Indiegogo, you can also choose whether your backers receive equity, securities, revenue sharing, or even cryptocurrency. To date, they have helped entrepreneurs raise over $1 billion dollars to fund more than 650,000 projects.

LendingClub 

This platform will connect a borrower with an investor for a personal loan of up to $40,000 dollars or business loans up $300,000 dollars. This one is really recommended for large, one-time expenses. The investor purchases a note that corresponds to a fraction of the loan in exchange for a solid return.

Patreon  (not to be mistaken with my favorite tequila, Patron)

This platform helps artists, musicians, writers, and other creative types obtain funds by running a membership business for their fans. The revenue comes from the fans paying a subscription fee in exchange for exclusive experiences and behind the scenes content.

WeFunder 

This platform focused on any small business, from a small restaurant to tech startups. They currently have over 150,000 investors and campaigns can raise anywhere from $50,000 to $50 million dollars.

SeedInvest 

This platform is focused on high-growth, professional and early-stage companies to raise either preferred equity or convertible note funding.

Keep in mind that each of these platforms has a different pricing structure and different fees.   VAMBOA is not endorsing any of these Crowdfunding sites but providing information.  We encourage our audience to refer to please each platform’s site for more information on what they charge to raise capital for your business or idea.

If you are not already a VAMBOA member, please consider joining.  There are not any fees or dues.    We will also provide you our seal to feature on your web site and collateral.  Here is a link to join:   https://vamboa.org/contact-us/

By Debbie Gregory.

The COVID-19 pandemic has continued to financially impact small businesses negatively.  Consider a crowdsourcing campaign might help your business to stay afloat and prosper.

Nearly every small business across America has been impacted by the coronavirus pandemic.   Some have had to their operations or shut down completely. The financial impact of state lockdowns and social distancing has been a very challenging burden for many business owners, especially those who can no longer afford to pay their employees and bills.  Even with government stimulus packages such as PPP loans in the CARES ACT, many local businesses simply cannot wait for state or federal aid to come happen and remain in business.   Some have turned to their loyal clients and wider communities to help them meet their immediate needs in these uncertain times. Service businesses that cannot operate remotely, have launched coronavirus crowdfunding campaigns to help them support employees who have been temporarily laid off or had their hours cut due to COVID-19.  This has been very popular in the restaurant business.

If your business is considering a crowdfunding campaign to mitigate COVID-related financial losses, below is what you need to know and a few popular platforms to consider.

Where to Launch a Coronavirus Crowdfunding Campaign:  As with a regular crowdfunding campaign, it is important to do your research and find a platform that best suits your business needs and goals. Below are a few popular crowdfunding sites to check out:

• GoFundMe:  This Crowdfunding site was founded in 2010, GoFundMe is a popular crowdfunding platform used to raise money for emergencies and charitable causes. GoFundMe can be used by both individuals and businesses, but the most successful campaigns tend to center around service-based causes. Unlike other popular crowdfunding platforms, your campaign does not have to meet a deadline or goal requirement, meaning you keep everything you raise minus a 2.9% processing fee and 30 cents for every donation.
• Kickstarter. Kickstarter is a rewards-based crowdfunding platform designed to “help bring creative projects to life.” To launch a campaign, you set a fundraising goal, deadline, and different pledge levels for backers to choose from. Each pledge level provides something in return, such as a small gift, early access to a product, a personal experience and so on. Kickstarter is an all-or-nothing platform. A campaign that does not reach the fundraising goal within the timeline will go unfunded. For successful campaigns, Kickstarter charges 5% of the total funds raised, plus payment processing fees that range between 3% and 5%.
• Indiegogo. Like Kickstarter, Indiegogo campaigns are usually centered around creative works, charities or start-up businesses. Unlike Kickstarter, a campaign can be fixed or flexible. A fixed campaign is all or nothing, whereas a flexible campaign allows you to keep all the funds whether you meet your goal or not. If you do not meet your goal on a fixed campaign, you will not be charged any fees. For flexible funds, you will be charged a 5% fee plus a 3% processing fee, plus 30 cents per transaction.
• Kiva. Unlike other crowdfunding platforms, Kiva is a non-profit organization that connects entrepreneurs who need a loan with people who want to loan money. Kiva is ideal for individuals who are considered “unbankable” by traditional financial institutions because they have no collateral, no credit history or are otherwise seen as a “risky” investment.

What Can I Use My Crowdfunding Proceeds for?

According to the crowdsourcing site, GoFundMe, businesses that have used its platform to cover coronavirus losses have used the money they have raised for any or all the following:

• Health insurance for employees
• Monthly rent or mortgage payments
• Health insurance for employees
• Paid sick time for employees impacted by COVID-19
• Crisis pay for employees who are not sick but are out of work.
• Employees who need time off to care for their children.
• Other operational expenses you are struggling to pay.
• Matching discounts for their donation spread out over time.
• Discounted gift cards for when business is back to normal.
• Priority booking for service-based businesses.
• Free upgrade or add-on service.
• Buy one now get two during the first week back in business.

Unique ways to reward your customers for their support

While not every crowdfunding platform requires you to offer a “reward” in exchange for a donation, some platforms like Kickstarter and Indiegogo do. Even if your chosen platform does not, it may be a nice gesture to offer your patrons a “thank you” for their support, even if it’s just a coupon for a future purchase.

Here are a few unique ideas for thanking your customers for their generosity:

• Matching discounts for their donations spread over time
• Discounted gift cards for when your business is back to normal
• Priority booking for service-based businesses
• Free upgrade or add-on service
• Buy one now and get two during the first week back in business

By Debbie Gregory.

There are different types of crowdfunding.   One of them, rewards crowdfunding, has been characterized as the new seed-funding.  Most people think of Kickstarter as the crowdfunding model, with money donated for specific projects or products, often with a reward as “payment”

There are other effective types of crowdfunding including equity crowdfunding that involves selling partial company ownership through online sites.  There is also peer-to-peer lending that is crowdsourced loans from lenders that are not financial institutions.

If you are considering the reward and donation crowdfunding for your small business, below are some things to consider:

1. What is the Right Platform for You?

It is important to select the right platform especially with hundreds of them available.  As with any business decision, it makes sense to do some research selecting from the best crowdsourcing sites that have proven track records in your business industry, that offers similar incentives.  Additionally, it is important to find one with the right user demographics. The most popular sites are Kickstarter and Indiegogo, but there are others that might be a good fit as well.

One very important consideration is whether your company gets the money raised even if it does not meet its goal. Some platforms allow companies to access any money raised while others follow the all-or-none model. The latter can be devastating if the campaign does not hit its target, so this is a very important consideration.

2. What Are the Fees of the Platform?

Each site has its own fee structure. Sometimes that fee is different if the campaign fails to meet its goal. You should expect to pay 5% to 10% of funds raised just to use the site, plus credit card processing fees.

3. How to Structure Donation Perks

In the reward crowdfunding model, the funder often is given a perk in exchange for the donation. This can be a certificate, such as a virtual pat on the back, or multiple products when they are finally manufactured.

Rewards and shipping can easily eat into your proceeds. It certainly is possible to lose money on rewards, especially if the campaign does not reach its goal. Additionally, do not underestimate the amount of time needed for reward fulfillment and tracking.  This is time that might be better spent on marketing or development.

4. Before the Campaign is Live

It can be time consuming to raise money on crowdfunding sites.  Before the campaign begins, your company should clearly define its goals and develop a professional-looking video explaining how the money will be used and details about the project or product. This should also be clearly written out in the campaign text.

Next, develop a list of potential funders to target and begin publicity early. The campaign should not come as a surprise to those who already know about the company. It is imperative that in addition to current customers and friends, you must include industry influencers and media that can help spread the word and possibly contribute as well.

5. What to do During the Campaign

Once the campaign is live, the fundraising work continues full force throughout the duration. You can use social media to keep awareness up as well as email updates to current and potential funders. People are more willing to back a campaign that starts out successfully than one that lags, so the initial push should be huge. Please do not underestimate the amount of time required after the campaign is over to fulfill rewards and stay in touch with donors. The reputation of your businesss is on the line.

Crowdfunding can be an exciting and public way to announce a new venture and raise money for it. With this said, many campaigns fail, so it’s important to be ready to focus the time and energy needed to make the campaign a success.   VAMBOA wishes you great success.  Please stay tuned for the next article in this Crowdfunding series on the VAMBOA blog.

By Debbie Gregory.

Many VAMBOA members have been inquiring about Crowdfunding.  VAMBOA, the Veterans and Military Business Owners Association has decided to do a series of articles on Crowdfunding on our blog for our members and audience.

VAMBOA works very hard to provide valuable information and this is our goal.  We hope that you will enjoy these articles.  If any members have had direct experiences with Crowdfunding, please contact us and share your experiences.  You can do this by emailing info@vamboa.org.

You might have a great new business idea, but raising money for it can be difficult, and that can slow the momentum of your venture. The main obstacle may be the amount of money you need. Large sums of capital may be intimidating to investors, especially when it comes to an untested, early-stage company.

Crowdfunding is when businesses, organizations, or individuals fund a project or venture with small donations from many people. By receiving the necessary boost to cash flow, these ventures can get off the ground or launch new projects, products, and divisions.  Please do not take Crowdfunding for granted because it has raised billions of dollars for many businesses and organizations.

Thanks to the Internet, an alternative for entrepreneurs seeking investment money has emerged and is thriving. Crowdfunding allows businesses to pitch their ideas to a potentially vast audience via websites designed to connect them with investors.  An additional major advantage is that crowdfunding helps to secure investment dollars without relying on one source. Instead, businesses may aggregate smaller amounts from a few or many different individuals and small groups.

For these so-called retail investors, the payoff is the chance to learn about investment opportunities that were formerly limited to bigger banks, private equity groups and venture capitalists. They can get involved with as little as a few dollars and possibly be part of the next Apple or Facebook.   The opportunities with crowdfunding are unlimited.   It is important to understand it and do it right.   We hope to provide you a vast amount of information in this series of articles on Crowdfunding.

Small business crowdfunding has quickly become a viable trend over the last few years.  It has been made popular by many startup stories of success especially in the high technology sector.   A California based manufacturer in virtual reality headsets raised $2.4 million on the crowdfunding site, Kickstarter.  This company was later acquired by Facebook for $2 billion dollars.

According to Massolutions, a research firm, there are now more than 600 crowdfunding sites worldwide.   The World Bank estimates that crowdfunding will generate close to $100 billion in investments worldwide this year

Crowdfunding offers special incentives in exchange for donations. These perks can include and not be limited to anything from a mention of your name in credits on a film to a chance to obtain a free product or to hear personally from an author. By offering these perks, you can also avoid lending fees, interest payments and giving away company equity in exchange for the loan.  You may want to check out these types of details with your accountant or CPA.

The transparency of crowdfunding can be attractive to potential investors.  Companies are making their financial information, strategies, and goals readily accessible on crowdfunding platforms.  This helps potential contributors feel comfortable being a part of business crowdfunding.

Preparation will increase the likelihood of success. For entrepreneurs who want to use crowdfunding for their small business, building momentum before they post their ideas on a site is important. That means creating a good pitch for their business that will engage investors as well as inform them.

It is important that prior to presenting your venture on a crowdfunding site, make sure there is a demand for your product or service.  Next, determine the best way to market it. Clearly communicated evidence of potential demand is more likely to draw interest from investors. Some initial marketing outreach can create the sort of buzz that investors prefer to see as they analyze different crowdfunding pitches.

Start by building a lead capture page that is a standalone page providing basic information about your small business prior to the launch of a crowdfunding campaign. Some successful launches include enticing offers, such as a contest, to get users to input their email addresses.

Other good advice is not to get too greedy when you set up your funding goal.  Even if $500,000 will make your launch easier, aim for a smaller amount that you can reach early on and that will still help you.

This is important, because reaching financing milestones is another way to help attract other investors and to create momentum around your venture. Once your business starts thriving, you may garner the attention of a wider audience that may enable you to raise money in subsequent rounds of funding and, ultimately, increase sales.

Happy Crowdfunding to you and stay tune for the next article in this series on the VAMBOA blog.