By James Pruitt, Senior Staff Writer

Giving and receiving criticism is inevitable in the workplace. Remember that feedback is not an attack on your identity. When people criticize your work, they are not attacking you personally. For small businesspeople, feedback may come from employees, partners, clients, or any of the inhabitants of your business environment. 

Part of your business strategy should involve designing pathways for criticism that lead to a productive resolution, and don’t threaten the health of your workplace. For example, a starting point might be ongoing, routine one-on-one sessions. This strategy could nip developing problems in the bud

Inevitably, problems will move past this stage. In response, managers can strive to integrate healthy strategies into the company culture to ensure all parties have a realistic understanding of their performance and the requirements of their role. Prioritizing these behaviors may nurture the type of healthy environment that the productivity of the institution depends on.

1) The First Step When a Problem Arises May Involve an Apology. Handle Apologies Well

In cases where an apology is necessary, both employers and employees should handle the situation in a way that conveys an understanding of the issues. Apologies must be sincere. However, remember that a sincere apology may incorporate ownership of the person’s role in the situation, instead of the person taking on all the blame themselves. 

Of course, insincere apologies only throw kindling on the situation. Before considering what to say at the outset, all parties should ponder the complexity of the situation before digging in their heels and refusing to budge.

2) Maintain Professionalism

A manager should tread discretely with their criticism, even when tempers flare. Mistakes are inevitable. Additionally, from an employer’s perspective, accurate coaching means the difference between a successful business and a failure. From a worker’s perspective, keeping management happy advances their careers and keeps them out of the employment line. 

However, delivering criticism can be almost as painful as receiving it. No one likes awkwardness. Additionally, managers like to defend their hiring decisions. Hence, on both ends handling criticism can be a tightrope.

Mindfulness and introspection can ensure that all parties keep the wheels greased. For example, sometimes someone’s day has just not gone well. Some discussions can wait until cooler heads prevail. Managers can wait, and workers can often reschedule. Both handling conflict and delivering feedback require a good degree of emotional intelligence. 

3) Prepare a Course of Action

Remember that in some cases an employee has perfectly good reasons for their actions or behavior. In others, a manager may need to initiate a disciplinary process. Unfortunately, many times the course of action may result in the employee’s or colleague’s termination. However, often a new procedure or policy change can address the issue. Maybe even a change in the workplace environment can appease the unsatisfied parties. 

It is crucial to remember to contemplate healthy pathways before the environment becomes toxic. Everyone’s goal from feedback should be productive growth on all sides. Every institution needs to practice honest self-evaluation. The more Veteran Business Owners and their partners prioritize these strategies, the greater their success. 

VAMBOA, the Veterans and Military Business Owners Association hope that this article has not only been valuable but provided some unique perspective.  We work hard to bring you important, positive, helpful, and timely information and are the “go-to” online venue for Veteran and Military Business Owners.  VAMBOA is a non-profit trade association.   We do not charge members any dues or fees and members can also use our seal on their collateral and website.   If you are not yet a member, you can register here:  

https://vamboa.org/member-registration/

We also invite you to check us out on social media too.

Facebook:  https://www.facebook.com/vamboa

Twitter:  https://twitter.com/VAMBOA

By James Pruitt, Senior Staff Writer

While every new enterprise is the brainchild of its founder, certain industries are especially amenable to smaller businesses. Many of us find ourselves stranded and find the best option to be our own boss and entrepreneur. Many of us have our own unique talents and skills that might allow us to hang out a shingle and open our own shop.

Some fields stand out as especially good fits for small Veteran Owned Businesses. For example, professional services such as accounting, medicine, and law allow a licensed individual to work with a high degree of independence. It is possible to earn revenues in the six digits and side income. Other suitable fields for an independent worker might include some of the following listed below.

Others may require just a special talent or set of experiences. Opportunities for small businesses are unlimited. However, these ideas especially may suit a variety of people, from college or even high school professionals to late-stage professionals.

1. Animal Caregiver

This kind of gig may not pay well but obviously may suit many people looking for a side gig. Dogs need walking, cats need their litter changed. Dog-walking and pet-sitting businesses can provide a fun supplement to the income of anyone with the time, training, and experience. Additionally, there are opportunities to pet sit when owners have to travel which can be lucrative.  Animal lovers may jump on this in-demand opportunity for a low-stress way to make money.

2. Cleaning service

A cleaning service can focus on houses, businesses, or vehicles. This type of business could well suit an entrepreneur with especially good management skills or interpersonal connections.

3. Consultant

This option might suit a mid-career professional who chooses to go their own route. Consultants should have their own career paths mapped out so they can advise their colleagues in the same direction.   They can reach the point where they are able to choose and be selective about the consulting projects they take on.

4. Craft making

Jewelry making especially could be a good side business for creative types. Other hobbies like pottery and knitting can translate into an effective side business. Many craft makers can earn good money through E-bay or Amazon simply through their own hobbies. 

5. Editing and writing services

This job might be a good fit if you’re the quiet type. The world needs an endless supply of proofreaders, copy editors, copywriters, and content creators. Often, several of these job descriptions can be combined into the same practice.

6. Event planner

Whether at children’s parties, weddings, or business conventions, an independent worker with a flair for the festive can turn their magnetism into an enterprise all their own.

7. Home daycare

A private childcare business will need special licensure and must submit to routine visits. Given these caveats, a well-modified space in a private home can often provide a good space for a preschool/daycare center. Home daycares do require ongoing contact with licensing authorities, even when run from your own household.  There is a real shortage of good childcare options for parents so your services may be in high demand.

8. Farm stand, landscaper, or local nursery

Anyone with a green thumb can sell their produce on the open market. You could even start with a roadside stand. In some cases, that stand may even grow into a little shop. In others, you may have a unique gardening “recipe” that could produce a vegetable or ornamental plant that could fill its own niche.

9. Food truck

You may have a perfect, unique recipe to feed members of your local business or community. Food trucks may be a challenge to maintain, but with the right niche can be a lucrative enterprise. Entrepreneurs should try to locate an underserved office park with hungry workers to market their creations. Sometimes, good cooks with especially unique ideas could even become famous. Use caution, however. Startup costs for food trucks may surprise you.

10. Beauty Industry

 Working in the beauty industry may require special training or experience.  The beauty field may be one field where licensure or certification may benefit you, even when not required.  You can work the days and hours you wish.              

Conclusion:

The next installment of this two-part series runs through the second part of the alphabet. Again, opportunities for small businesses are endless. For some, a small business could make a lifelong dream come true. For others, the right leads can help even those who even just need a side gig to keep the cash flow alive. 

VAMBOA, the Veterans and Military Business Owners Association hope that this first article of this two-part series has not only been valuable but provided some unique perspective.  We work hard to bring you important, positive, helpful, and timely information and are the “go to” online venue for Veteran and Military Business Owners.  VAMBOA is a non-profit trade association.   We do not charge members any dues or fees and members can also use our seal on their collateral and website.   If you are not yet a member, you can register here:  

https://vamboa.org/member-registration/

We also invite you to check us out on social media too.

Facebook:  https://www.facebook.com/vamboa

Twitter:  https://twitter.com/VAMBOA

By James Pruitt, Senior Staff Writer

The past few years have brought an intense transition in the face of new challenges, such as the Pandemic. These challenges have also brought opportunities for productivity in a wider range of contexts. The Pandemic didn’t create this new era of remote work. The events of the past few years simply hastened a trend that had been long in the making. 

We have seen new management challenges now that the physical workplace is no longer the default work setting. Trust has never mattered more. At the same time, individual responsibility has gained new importance. Countless shifts have occurred in a relatively brief period, which presents new challenges for business owners but may also provide management freedoms to direct their energies in new directions now that workers hold greater autonomy. 

Below are only a few ways to shift workplace culture to allow greater flexibility in these changing times.

1.Prepare for the New Era of Hybrid Workplaces

As we’ve discussed previously, remote work is here to stay. Employers should adapt their workplaces to accommodate those workers who, for whatever reason, might prefer to perform some of their tasks outside of the office. Fortunately, technology is now widespread, so the modern workplace should prepare for an online presence whenever possible.

2. Communicate With and Counsel Employees

One idea for improving communication may be the implementation of regular feedback sessions regardless of performance. Such a policy might ensure appropriate facetime while allowing both employees and management to raise any issues that need to be addressed. Managers should integrate these sessions into the workplace routine. A “call to the office” should not feel ominous for the worker. Regular, standardized feedback can do wonders for improving the channels of communication.

3. Find Appropriate Ways to Communicate for the Hybrid Era

The popularity of Zoom and similar forums provides boundless opportunities to expand the reach of new businesses. At this point, a business would be lax to ignore these innovations. These new forums afford flexibility that has become crucial for retaining good talent in many industries. 

4. Implement New Technologies

Remember, if you don’t keep up with the times, your competitors will. Small Veteran Owned Businesses should always stay in touch with any emerging trends. Recently, applications like Slack, Microsoft Teams, and Zoom have expanded at warp speed, but also stay in touch with the different technological offerings specific to your industry.

5. Maintain Flexibility

If there’s anything the past few years have taught us, it’s to expect the unexpected. A business’s bottom line should always account for the unknown. Whenever possible, businesses should prioritize in a fashion that minimizes the burdens on employees. Adjusting a company’s priorities helps employees stay motivated with the tasks at hand.

Remember, the Pandemic has permanently changed the business landscape, in many ways for the better. Businesses that don’t adapt may have a hard time competing in the new economy. The physical workplace is no longer by default the home base for a business’s operations. Hence, managers need to innovate to ensure the work gets done and gets done right. However, effective management does not preclude trust. In fact, trust is the basis for any solid business relationship.

VAMBOA, the Veterans and Military Business Owners Association hope that this article has not only been valuable but provided some unique perspective.  We work hard to bring you important, positive, helpful, and timely information and are the “go-to” online venue for Veteran and Military Business Owners.  VAMBOA is a non-profit trade association.   We do not charge members any dues or fees and members can also use our seal on their collateral and website.   If you are not yet a member, you can register here:  

https://vamboa.org/member-registration/

We also invite you to check us out on social media too.

Facebook:  https://www.facebook.com/vamboa

Twitter:  https://twitter.com/VAMBOA

Do not forget that VAMBOA members receive significant discounts on technology needs.   Check them out here: https://vamboa.org/dell-technologies/ 

By James Pruitt, Senior Staff Writer

As we’ve gotten the COVID-19 pandemic more under control, we’ve noticed an acceleration of existing changes in business practices. In-house employment is still the norm, and we all still depend on brick-and-mortar stores. However, an escalating trend toward online ways of doing business has become more conspicuous.

Obviously, many businesses simply can’t go online. Imagine if Caterpillar decided to go completely remote when its business relies on producing construction vehicles. Furthermore, imagine life without the local thrift store. Finally, we’ll never forget the trials of the “essential workers” in our local grocery store during the Pandemic.

At the same time, most businesses these days do need some sort of online presence just to establish their legitimacy. Potential clients may not trust a company, even a home business, without an online footprint.

Business owners should always put themselves in their customers’ shoes. We’ve all grown dependent on the Internet and on our phones. That first Google search may give prospects their first taste of the services your company offers. Also, remember that customers expect more now than ever. Some guidelines for new Veteran Small Business Owners might include:

1. Assuming you have a website (which you should), make sure multiple channels are at your prospects’ disposal. Many small business owners don’t want an overwhelming amount of business. However, all small businesses do need a certain degree of marketing. 

These days, an Internet search often gives customers the first glimpse of your company’s offerings. Business owners should keep this in mind and consider a “multichannel” approach when possible. “Multichannel” involves multiple routes to contact representatives of your business, whether by phone, chat, or email.

2. Customers now a day are more demanding than ever. We all know the “Karen” phenomenon. Of course, most of these “Karens” (or “Chads”) have been totally out of line. However, most new small business owners often can’t afford the drama of talking back. It’s not fair, but best practice is insulating your business from these kinds of complaints before they occur. 

To stay on the safe side, business procedures should go the extra mile to ensure a seamless experience for the customer. Satisfying that demanding customer before an issue arises could save a lot of time, energy, and heartache, as well as lost business. Generally, the best approach is in fact to make sure your product is, for example, perfectly packaged, or that your advertising is absolutely consistent before your product or service enters the stream of commerce.

3. Empathize with the Customer and Remember the Importance of the “Customer Journey.”

Today, the small “corner store” is not behind us. Customer service matters, possibly now more than ever, especially as we emerge from the isolation of the Pandemic. In fact, you can see a revolution in small businesses, since the Internet allows business owners to cater to far more niche groups. 

From start to finish, your relationship with your clientele matters. Remember the importance of establishing a friendly relationship. Also, consider getting creative with novel promotions and marketing opportunities. Your company’s charisma should help draw your prospects down a pleasant ride through the “sales funnel.” Smaller companies often can’t afford to come off in the same ways as huge corporations.

In conclusion, a few closing thoughts: Remember these principles still apply to “business-to-business” relationships. Finally, remember that your online presence will show up differently on your phone than on a desktop, so make sure everything shows up effectively on mobile as well as on other media. 

Small Veteran Business Owners should never forget traditional customer relations practices. At the same time, entrepreneurs do need to respect the changes to the economy that have only accelerated over the past few years. The Pandemic (or the Internet) hasn’t changed who we are, but both have changed aspects of how we conduct business.

VAMBOA, the Veterans and Military Business Owners Association hope that this article has not only been valuable but provided some unique perspective.  We work hard to bring you important, positive, helpful, and timely information and are the “go-to” online venue for Veteran and Military Business Owners.  VAMBOA is a non-profit trade association.   We do not charge members any dues or fees and members can also use our seal on their collateral and website.   If you are not yet a member, you can register here:  

https://vamboa.org/member-registration/

We also invite you to check us out on social media too.

Facebook:  https://www.facebook.com/vamboa

Twitter:  https://twitter.com/VAMBOA

Do not forget that VAMBOA members receive significant discounts on technology needs.   Check them out here: https://vamboa.org/dell-technologies/ 

By James Pruitt, Senior Staff Writer

Businesses need to engage with customers in order to succeed. A good relationship requires demonstrated concern for the client’s well-being and satisfaction. 

1. Communicate with the customer in a manner they feel comfortable with.

Businesses should adapt to the communication preferences of their clientele. Many people find email time-saving because they can respond at their leisure. Others prefer texts because of the instant notification. Others prefer the familiarity of a phone call. Some who speak English as a second language feel more comfortable with a written message.

Additionally, not everyone uses Twitter, Ticktock, or Facebook, but assuming your clients do, why shouldn’t you? Proprietors and clients should sync with their clientele in the digital world as well as the real world.

2. When professional and practical, extend the relationship outside the business realm.

We’re talking about building friendships, or at least familiar customer relationships. Of course, we are excluding businesses that maintain professional boundaries, such as doctors and lawyers. However, owners of small shops, restaurants, and manufacturers have every reason to incorporate their personal relationships into their businesses. These kinds of relationships can help form a community of collegial, like-minded people who love your product or service. 

Here’s one funny strategy: Many companies recognize micro-holidays such as National Red-Apple Day, National Peanut Day, and World-Wide Volkswagen Beetle Day. Extra points if the holiday is relevant to your business!

Also, many companies make a small celebration out of the birthdays of customers and employees. A small card can go a long way in reminding your client of the importance of your practice. Even an internet celebration can soften hearts and create a familiar mood.

3. Product education can build a relationship

Especially with technical products, effective customer support can build rapport with the company. Different techy products may require different measures, depending on the industry. One example may be sponsorship of training classes for your product, if practical. As another option, a launching event for a new product may provide another option to build a community of loyal customers. Make it a party!

4. Find small ways to go above expectations

As we’ve said before on this blog, if you have extra inventory that you absolutely can’t get rid of, give it away for free. You may or may not want to give a birthday scene for the birthday boy or girl at a restaurant. But a more discrete strategy to make a connection may be a small birthday deal or gift. Polite, discrete ways to make customers feel special never hurt anyone and will increase your popularity with your customers.

Overall, whenever possible, always try to go above expectations when the opportunity arises. Maybe during a slow time, going the extra mile with a service or product just may keep the customer coming back. These measures are important not only to increase revenue but even to provide further online reviews.

5. Conclusion

Never forget the importance of a community of loyal customers to boost your brand. Only customer satisfaction can build your business to capacity. Even with the best conceivable product or service, only good marketing can build success for a veteran entrepreneur. Remember these maxims from this blog and those to follow.

VAMBOA, the Veterans and Military Business Owners Association hope that this article has not only been valuable but provided some unique perspective.  We work hard to bring you important, positive, helpful, and timely information and are the “go-to” online venue for Veteran and Military Business Owners.  VAMBOA is a non-profit trade association.   We do not charge members any dues or fees and members can also use our seal on their collateral and website.   If you are not yet a member, you can register here:  https://vamboa.org/member-registration/

We also invite you to check us out on social media too.

Facebook:  https://www.facebook.com/vamboa

Twitter:  https://twitter.com/VAMBOA

Do not forget that VAMBOA members receive significant discounts on technology needs.   Check them out here: https://vamboa.org/dell-technologies/