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How to Use Hashtags on Popular Social Networks

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By Debbie Gregory.

LinkedIN Debbie Gregory VAMBOA VAMBOA Facebook VAMBOA Twitter

 

Our last two articles went over what a hashtag is, why you need to use them when posting on social media, as well as how to find the best hashtags to use for your posts. In this article, we will go over tips on how to use those hashtags on each of the popular social platforms.

 

TWITTER

We will begin with Twitter because this platform was the first to utilize hashtags. Hashtags on Twitter are best sprinkled into the post itself to emphasize or highlight important parts of your Tweet.

 

Keep in mind:

  • Utilize relevant hashtags
  • Twitter recommends no more than 2 hashtags per post
  • More is not better, too many hashtags looks spammy

 

INSTAGRAM

You want to put hashtags after your photo caption, in your stories, in your profile as well as in the comments section when you are engaging your followers.

 

Keep in mind:

  • Instagram recommends no more than 10 hashtags per post (the largest number of all the social media platforms)
  • Instead of posting your hashtags with your images caption, consider adding them as the first comment on the post so that your followers can focus on your caption without being distracted or put off

 

PINTEREST

You want to add hashtags when writing a pin description or a description for a pin you are re-pinning.

 

Keep in mind:

  • Pinterest recommends no more than 5 hashtags per post
  • Pinterest is more like a search engine than a social platform so make sure that your hashtags are searchable, specific, and contain relevant keywords

 

FACEBOOK

You can include hashtags in any part of your written post or in the comments.

 

Keep in mind:

  • Facebook recommends no more than 2 hashtags per post
  • You can search for a hashtag using Facebook’s search bar
  • You can click on any hashtag to see the posts using that same hashtag

 

YOUTUBE

You want to add relevant hashtags to your video title or video description.

 

Keep in mind:

  • YOUTUBE recommends no more than 3 hashtags per post
  • Adding too many hashtags to your video can get your content flagged as spam
  • Hashtags are made into clickable links in titles and descriptions on YOUTUBE so followers can find other content with the same hashtags
  • If you don’t include hashtags in the title of your video, the first three hashtags in the description will show above your videos title

 

LinkedIn

You want to add hashtags in your LinkedIn updates and any articles you post to the platform.

 

Keep in mind:

  • LinkedIn recommends no more than 2 hashtags per post
  • LinkedIn is more of a professional platform than other popular social media sites You need to be sure that you keep your use of hashtags professional too
  • You can follow hashtags on LinkedIn to see recent posts that include hashtags
  • Hashtags can be searched using the platform’s search bar
  • Trending hashtags will show in the “news and views” section on your home page

 

Regardless of which social platforms you use, make sure that the hashtags you add to your posts are timely, relevant, specific to your business, and make sure you don’t use too many of them.

 

We hope these articles on Hashtags have been helpful to our VAMBOA members.

What Are Hashtags and Why Use Them?

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By Debbie Gregory.

LinkedIN Debbie Gregory VAMBOA VAMBOA Facebook VAMBOA Twitter

 

The symbol that we now know as a hashtag was once called the pound symbol, or octothorpe, and was initially used to mark numbers. The first known usage of this symbol as a “hashtag” was in the summer of 2007 by Chris Messina, a web marketing specialist. He approached the company Twitter with the suggestion that they use the symbol to group related Tweets together. Since that fateful day the use of hashtags, their reach, and their effectiveness has grown exponentially.

 

Hashtags in a nutshell:

  • Connect social media content to a specific topic, event, theme or conversation
  • Make it easier to discover posts around specific topics

 

Where are hashtags used?

Hashtags are used on almost every social media platform that we use today.

  • Twitter
  • LinkedIn
  • Instagram
  • Facebook
  • Pinterest
  • And more

 

Why should you use hashtags?

Hashtags help your post take part in a larger conversation which makes your posts more visible to both followers and non-followers on any given platform. This can lead to better engagement with others including likes, shares, comments, more followers, etc. as well, it can boost your brand’s overall standing on the platform. When hashtags are used correctly, they are a very effective and easy way to promote your business and drive the conversation. You can also use hashtags to show your support for social issues, help your target audience to find your posts on social media and add more context to your posts without adding too many more words.

 

Should you use popular hashtags?

Just because a hashtag is popular does not mean it is a good idea for you to use. For example, the hashtag #followme has more than 515 million posts on Instagram but is broadly used in every industry and category. That hashtag will not help you get more followers. You want to avoid using a hashtag simply because it is popular. If the hashtag does not engage your followers or add to your post, it is best to be avoided.

 

This does not mean that you should ignore popular hashtags.  In fact, some hash tags are excellent to insert your brand into a fun or popular conversation. For example, hashtags such as #throwbackthursday or #flashbackfriday, help you mix up your social posting with fun and popular social media games.

 

Keep in mind that popular hashtags also differ depending on what social media platform you are using. On Instagram, popular hashtags include ones such as #instagood, #photooftheday, and #photography, among others. However, on LinkedIn, popular hashtags include more business-focused ones such as #leadership and #productivity. You may need to do a bit of research to find the popular hashtags on each platform that boost you.

 

A few things to keep in mind for using hashtags:

  • Hashtags always start with the ‘#’ symbol and contain no spaces between the words such as #thisisahashtag.
  • Hashtags listed on private accounts cannot be seen by non-followers of that account.
  • The best hashtags are short and easy to remember.
  • More is not better when it comes to hashtags. Limit the number that you use and make sure they are relevant to your post.

 

As you can see, hashtags really help people connect with the things they find important or interesting on social media. If you have not been using them in your posts, now is the time to start! They are one of the best and easiest ways to get your brand in front of people who may be interested in what you are offering.

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