By James Pruitt, Senior Staff Writer

A visible presence in the community can do wonders to raise the profile of a small Veteran Owned Business. Engagement in community activities can imprint your brand into the minds of those around you and entrench your products or services into the hearts and minds of the most active citizens. Four strategies can help businesses integrate into the public sphere and make your brand synonymous with responsible public engagement.

First, consider the special contributions your business can make available. The best value comes from the optimal use of existing resources. Surplus goods can go to work as donations fundraisers, and these contributions can increase goodwill toward the company. Even special expertise can go to building new campaigns or initiatives. Redeployment of existing resources can not only ensure the maximum outcome for all parties but can effectively advertise the quality of the business for anyone involved in the charitable cause.

Along the same lines, businesses can solicit relationships with organizations that involve themselves in your business’s field in the economy. Never undervalue your expertise. The relevance of your business provides huge value to nonprofits in your sector.

Perhaps you have a restaurant. Your restaurant can provide excess food to the homeless or even for catering events, assuming (importantly) the food is well-kept. As for non-perishables, items such as clothing can be embroidered into relevant t-shirts or even donated. The possibilities are endless for high-quality excess goods and services.

Second, consider input from employees. Each employee may have their own interests in the nonprofit sphere. Engagement with nonprofits can encourage engagement with employees as well. Every idea from an employee can bring your brand into a new sphere. Oftentimes, the employees’ interests in the community can pose an educational opportunity that can even expand your brand.

Third, business owners should keep a strong gauge of customers’ nonprofit concerns. Customers themselves might provide ideas and insights into community engagement. Entrepreneurs can strengthen goodwill among customers by chiming into their concerns. For this reason, business owners should always value customer feedback.

Fourth, remember your values and stick with them. Some companies might provide ethically made clothing brands, free from sweatshops or forced labor. Others might provide vegan or vegetarian food. Still, others may oppose religious persecution abroad. These companies have their nonprofit work cut out for them.

Still, other entrepreneurs have their own causes that energize them, outside of their own scope of business. Still, good karma follows from maintaining a presence year-long with favorite nonprofit initiatives. Just remember the above precepts and the resulting opportunities for associating your brand with your passions about the direction of your community.

In conclusion, business owners with community concerns can profit immensely from engagement with their favorite causes. Even placing excess inventory into the hands of community workers or charity recipients can serve an advertising purpose. Still, beyond that simple measure, the simple presence of your company’s logo in a fundraising drive can serve a marketing function beyond warming your heart or the hearts of others. Wise engagement with community causes rarely has a downside. Veteran Business Owners should always remember the nonprofit sector no matter how successful their own ventures are.

VAMBOA, the Veterans and Military Business Owners Association hope that this article has not only been valuable but provided some unique perspective.  We work hard to bring you important, positive, helpful, and timely information and are the “go-to” online venue for Veteran and Military Business Owners.  VAMBOA is a non-profit trade association.   We do not charge members any dues or fees and members can also use our seal on their collateral and website.   If you are not yet a member, you can register here:  https://vamboa.org/member-registration/

We also invite you to check us out on social media too.

Facebook:  https://www.facebook.com/vamboa

Twitter:  https://twitter.com/VAMBOA

Do not forget that VAMBOA members receive significant discounts on technology needs.   Check them out here: https://vamboa.org/dell-technologies/ 

By James Pruitt, Senior Staff Writer

(1) Know how your clientele thinks:

Veteran Business Owners should understand the habits, needs, and proclivities of their target consumers. The best services in the world may fall flat if the delivery fails the customer. Consider the everyday habits of their clientele, and which practices most conveniently serve each party’s economic base.

For example, the geographic location of a physical business may provide access to a busy, out-of-way community, or may place it out-of-the-way from the ideal markets. The best fertilizer in the world may rot unsold in a downtown Manhattan warehouse, away from the farmers who might benefit. Similarly, imagine the hottest nightclub with the coolest DJs, open only weekdays from 7 AM to 6 PM. In both examples, employees and resources would idle, and waste away your resources as well.

Idle hands are the devil’s work. But these are extreme, comical examples. In the everyday sphere, businesses should stay integrated with the surrounding community in order to keep establishments profitable, at full capacity, and catering to the needs of all concerned parties.

(2) Also know the distinct needs of different segments of your clientele:

Understanding the larger habits of the greater community does not suffice for a company seeking to maximize its profit margin.  Veteran Business Owners need to consider the diverse needs of each constituent of that community. Directed marketing efforts may sort these constituents according to demographic or interest groups.

Family-oriented clients may seek different offerings from your company than singles looking for thrills. Additionally, as discussed in previous blog posts, often a certain customer base shares unique interests and hobbies. Marketing efforts that break into these sometimes isolated (and often online) communities can benefit all concerned parties.

(3) Keep a well-trained staff:

All good bosses should invest in effective hiring and training programs. Remember, every business is different, and workers always face unique challenges adapting to their niche. 

Good staff should know how to address various customer demands, and these demands may vary based on the services the company provides, as well as intangible factors such as the surrounding community and the company’s resources and economic fortunes. Hence, the employees, as well as the managers, should have the knowledge to face these demands in order to maintain positive word-of-mouth end a healthy reputation. 

(4) Give deals, free items, or services when possible:

As the purveyor of fungible goods and services, at times every business owner finds themselves stuck with a surplus. Companies should try to see these opportunities not just to unload merchandise or services. These opportunities can spread positive word-of-mouth, as well as memorable experiences for the patrons or their families. 

Free stuff always tastes/feels better. Giveaways and freebies give an opportunity for that positive initial interaction with customers. Remember, business owners should get their customers hooked early. 

(5) Whenever reasonable, consider the customer is always right.

Consider “yes” the default answer to customer requests. This philosophy ensures the good karma necessary to recycle positive word of mouth, maintaining a healthy reputation. When possible, honoring special requests, including for children, friends, and other family members can ensconce your establishment in someone’s imagination as their favorite go-to institution. Such an overarching philosophy can do wonders in your ongoing project of maintaining the network of well-wishers and happy customers necessary to keep your business prospering.

VAMBOA, the Veterans and Military Business Owners Association hope that this article has not only been valuable but provided some unique perspective.  We work hard to bring you important, positive, helpful, and timely information and are the “go-to” online venue for Veteran and Military Business Owners.  VAMBOA is a non-profit trade association.   We do not charge members any dues or fees and members can also use our seal on their collateral and website.   If you are not yet a member, you can register here:  https://vamboa.org/member-registration/

We also invite you to check us out on social media too.

Facebook:  https://www.facebook.com/vamboa

Twitter:  https://twitter.com/VAMBOA

Do not forget that VAMBOA members receive significant discounts on technology needs.   Check them out here: https://vamboa.org/dell-technologies/ 

By James Pruitt, Senior Staff Writer

Many small business owners brush off tax deductions that could save them and their small business large amounts of money. At the same time, all businesses need to understand their liabilities to avoid conflicts with the IRS or any other parties.

First, remember the importance of business records. Such records are convenient for your own internal purposes and play crucial roles in any drama that may come into play later. New entrepreneurs, especially, may underestimate the importance of their own private transactions. A clear and reliable records system can smooth out unforeseen problems in the future. 

Many independent businesspeople forget the need to track their own accounts in case prying eyes might zero in on any inconsistencies. Good internal records can resolve, for example, customer disputes before they escalate. Furthermore, these records can make all the difference in any future lawsuits or tax proceedings.

Second, remember that business expenses are deductible. Personal expenses, on the other hand, meld into your regular finances. However, even the best intentions can’t always prevent confusion between personal and business expenses, especially for small business owners who have chosen not to incorporate. The best solution lies with good planning. 

A list of possible business expenses may include advertising, rent, and/or mortgage expenses for office space, utilities, and employee salaries and benefits. Interest on loans may also provide a deduction. Finally, consider equipment, maintenance, and depreciation on any equipment as it wears out. 

Even relevant industry publications may provide just such a deduction. Imagine a doctor’s office without the New England Journal of Medicine. Most law offices couldn’t function without their legal digests, which are updated periodically. Any variety of other specialized professions may need these kinds of subscriptions to stay “in the know.” 

Business Expense v. Company Expense v. Personal Expenses

Your personal expenses may include your house, car, or cell phone assuming use only in a personal rather than business context. However, such assets may overlap with business expenses in some cases. Assuming some sort of overlap, generally, consider the percentage you use for business or personal reasons. In such cases, the percent of the value of maintenance of the asset becomes most relevant on Tax Day. Here, your accurate business records may come in handy.

Unfortunately, some other ongoing company expenses may not provide a tax break, even when separate from personal expenses. For example, if your company does any political lobbying, your company must shoulder the whole cost, taxation, and all. The same goes for fines and penalties. Ideally, a CPA can help sort out these technicalities.

Formal incorporation can help set these boundaries for you. However, some types of small businesses may see no need for this level of formality. 

Smaller businesses are more likely to utilize personal resources along with deductible business expenses. During tax season, itemizing these deductions may present greater challenges than the black-and-white restrictions facing more strictly incorporated companies, which must separate their affairs from their owners like oil and water.

Finally, don’t be afraid to seek professional help. Many business owners do handle their own expense records, but these records can become complicated very quickly.  A good accountant can prevent your worst headaches later. The IRS updates its regulations frequently, and a CPA may have more experience than others in more complex taxation matters.

In short, prepare, prepare, prepare. One of the best ways to prepare is to develop a good records system. Further down the road, an entrepreneur’s handling of expenses determines the path around many obstacles that fate may put in your path down the line.

VAMBOA, the Veterans and Military Business Owners Association hope that this article has not only been valuable but provided some unique perspective.  We work hard to bring you important, positive, helpful, and timely information and are the “go-to” online venue for Veteran and Military Business Owners.  VAMBOA is a non-profit trade association.   We do not charge members any dues or fees and members can also use our seal on their collateral and website.   If you are not yet a member, you can register here:  https://vamboa.org/member-registration/

We also invite you to check us out on social media too.

Facebook:  https://www.facebook.com/vamboa

Twitter:  https://twitter.com/VAMBOA

Do not forget that VAMBOA members receive significant discounts on technology needs.   Check them out here: https://vamboa.org/dell-technologies/ 

By James Pruitt, Senior Staff Writer

1) Communicate, Communicate, Communicate: Always Provide Clear Direction:

Employees should know enough to work independently to achieve the company’s goals. Management should have established procedures, routines, and policies so that the workers have a working understanding of their priorities. Interviewers should have some idea of a typical workday, even from the onset of the hiring process.

– Always stay up-front about changing goals and directions.

– Continue to provide praise for a job well done.

– Utilize multiple platforms, including but not limited to email, Zoom, GoogleDocs, and Skype.

2) Recognize the Importance of Morale:

Keeping employees in high spirits minimizes turnover and keeps the workplace alert in the face of new challenges. The environment itself should remind staff that the architects of the business care about their comfort and well-being. A sense of community can foster teamwork and cooperation. 

– Celebrate the Small Wins 

-Build Confidence in Job Security

-Re-work the company’s goals to fit circumstances. In other words, stay “in touch” with changes and be flexible.

-Always communicate COVID-19 protocols.

-Avoid infringing on employee downtime, especially during a crisis such as COVID that may bring added responsibilities.

3) Stay in Touch with Customer Needs:

Also, remember the importance of communication with customers. The needs of customers and the needs of your staff are interdependent. Veteran Small Business Owners should always consider the importance of a loyal network of well-wishers. 

Strategies to develop these networks could involve integration with the community, charity work, shared interests, and any of a variety of strategies to ensure brand loyalty.

Possible strategies (as discussed in previous blog posts) can include the following:

-Discounts and coupons

-Special advertising promotions

-Events relevant to your industry or individual product(s).

-Publication of newsletters or email lists that describe advances and developments.

4) Stay in Touch with a Changing Environment:

Think of how different we are now compared to 2019. The economy has shifted many possible functions. Remote work has even become the norm for many enterprises.

Let’s take that a step further. Now consider how different we are from 1985! At that stage, even computers were a novelty. Dramatic changes in the economic landscape are inevitable in everyone’s lifetime. In other words, change is eternal. Every good owner needs to stay prepared and embrace change.

Here are some strategies:

– Adopt new technologies as they arise to stay competitive.

– Shift employee tasks as their roles evolve with the surrounding economy.

– Strategically update your online presence to keep up to date with changes in your industry or society in general. Consider COVID updates as an example.

5) Evaluate Regularly:

Remember the importance of feedback, not only for your employees but your company in general. Positive feedback brings even stronger results than negative ones. During rough patches, business owners should celebrate small wins. Managers can make an event out of, for example, meeting a sales goal. The general workplace environment should stay upbeat, while the management provides an honest assessment of workplace performance.

Some ideas for regular evaluation may include:

-Regular feedback meetings on a periodic basis, not just when an issue arises, but as a routine process in managing the workplace.

-Inviting feedback on various aspects of the business.

-Providing discounts and incentives to employees, possibly tied to performance.

-Alter expectations for the business depending on circumstances.

Conclusion

Events like the COVID pandemic can change the game with the running of a small business. Those at the helm must use the skill in steering the company through these troubled waters. Use caution and stay calm. This way we can develop the flexibility and wisdom to ensure that everyone comes out on top.

VAMBOA, the Veterans and Military Business Owners Association hope that this article has not only been valuable but provided some unique perspective.  We work hard to bring you important, positive, helpful, and timely information and are the “go-to” online venue for Veteran and Military Business Owners.  VAMBOA is a non-profit trade association.   We do not charge members any dues or fees and members can also use our seal on their collateral and website.   If you are not yet a member, you can register here:  

https://vamboa.org/member-registration/

We also invite you to check us out on social media too.

Facebook:  https://www.facebook.com/vamboa

Twitter:  https://twitter.com/VAMBOA

Do not forget that VAMBOA members receive significant discounts on technology needs.   Check them out here: https://vamboa.org/dell-technologies/ 

By James Pruitt, Senior Staff Writer

The holidays can present challenges and opportunities for Veteran Business Owners. The increased demand presents to labor and supply issues, while also significantly increasing profit margins. A seasonal workforce often must pick up the slack. Meanwhile, customer demands may skyrocket, and nerves may fray. 

Various strategies can slice a bigger piece of the pie for your business.

1) Get in the Holiday Spirit for all holidays!

During the winter months, traditionally we hunker up with the hard-earned rewards of the rest of the yearly cycle. Remember to share this warmth with your workforce! They’re working extra hard especially during holiday seasons.

2) Respect Your Employees and their Additional Workload.

Seasonal workers may not always feel much warmth from employers. For some, the holidays are the season for overwork. 

Respect your employees, no matter what the type of business. Mandatory “ugly Christmas sweaters” and elf costumes affront human dignity and have no place in the workplace. Furthermore, consider that the workforce may be working extra hard to meet the spikes in demand. Some workers may even work extra hard during various holiday seasons for money to last over the year.

Respect for your workforce conveys positive vibes. Remember that most customers have been employees as well.

3) Keep Holiday Décor Tasteful

Some people think many decorations including some for  Christmas are “tacky.” 

Well, maybe they are. As alternatives for your business, tasteful alternatives abound. For example, the “snowy” look might appeal to more discerning customers. “Traditional” holiday decorations strategically placed provide the right vibe while maintaining a professional look for the establishment. Just remember the work for the cleanup crews at the end of any holiday season.

Cornucopias and colorful artificial fruits can last from November until early January. Furthermore, consider the final cleanup for the sake of both employees and employers.

2) Remember, some people celebrate a different holidays such as Channukah or Kwanzaa

Channukah ends in early December, while Kwanzaa lasts until January. Depictions of the season’s bounty convey importance to the Kwanzaa festivities as well as Thanksgiving and the Holiday period in general. 

Christmas colors are traditionally green and red. For Chanukkah, blue and white, and Kwanzaa colors are red, black, and green. The holiday season integrates diverse traditions. Winter decorations can integrate any medley of holiday baubles, so long as creative decorating brings that warm holiday cheer to your entire clientele. 

3) Make Things Local

Many holiday celebrations provide chances for local communities to come together. Participation in local events might win goodwill that could liven up your business. Maybe Santa can visit. Maybe a Christmas tree needs decorating.   Perhaps the Easter Bunny can help decorate eggs, etc. Regardless, presence at a local fair or festival can provide rich opportunities.

4) Holiday Promotions

Local festivities may even provide opportunities for coupon distributions and free samples. For example, raffles and contests may offer bundles of coupons as rewards. Sponsorships for entertainers and appearances may also bring attention to your business.

Online events can offer the same opportunities. Don’t forget your digital marketing skills while concentrating on the local state fair. Assuming the resources for the increased demand, remember the opportunities that each holiday season brings. When carefully planned, the increased demand can bring the opportunity to relax a little during the months afterward. Your online presence may even convey seasonal products. 

5) Finally, we wish joyful holidays for you and your families and staff from VAMBOA, the Veterans and Military Business Owners Association!

Holidays provide the opportunity to have fun while doing work. Remember to extend this holiday cheer to your employees as well as friends and family while directing this positive energy in safe directions. Don’t forget to take care of yourself during this busy season, and never grow out of the Holiday Spirit!

VAMBOA, the Veterans and Military Business Owners Association hope that this article has not only been valuable but provided some unique perspective.  We work hard to bring you important, positive, helpful, and timely information and are the “go-to” online venue for Veteran and Military Business Owners.  VAMBOA is a non-profit trade association.   We do not charge members any dues or fees and members can also use our seal on their collateral and website.   If you are not yet a member, you can register here:  https://vamboa.org/member-registration/

We also invite you to check us out on social media too.

Facebook:  https://www.facebook.com/vamboa

Twitter:  https://twitter.com/VAMBOA

Do not forget that VAMBOA members receive significant discounts on technology needs.   Check them out here: https://vamboa.org/dell-technologies/