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By Debbie Gregory.

LinkedIN Debbie Gregory VAMBOA VAMBOA Facebook VAMBOA Twitter

 

VAMBOA wants to provide our veteran and military business owners some ideas and suggestions to help increase your social media standing.  This will enable your veteran or military owned business to gain new followers and showcase your expertise.

 

1.) Pin your best content to the top of your profile

A pinned post stays at the top of your profile and is the very first things that people see when they click on you or search for you. You can pin posts to the top of your Twitter, LinkedIn and Facebook pages. This is an excellent place to add and showcase your very best work. Add items including a video, a special offer, a new landing page, a new product or an important message.

 

2.) Use a consistent page or handle name across all platforms

Using the same handle makes it easy for your followers, fans and customers to find you across all of the social networks that you utilize. You need to make it as easy as possible to find, follow, and mention you. Make your handle as short and simple as possible and as close to your company or brand name as you can.

 

3.) Use a consistent profile image across all platforms

Your company or brand logo should be consistent across all of your social media accounts. Using different photos or logos for each platform dilutes your visual identity and recognition.

 

4.) Build trust through reviews

Ask for reviews, endorsements, and recommendations from friends, family as well as past and current clients. People trust peer recommendations more than paid ads. The more reviews you can obtain, the better.  Keep in mind that some platform reviews carry more weight than others. For example, a recommendation on LinkedIn will go much further for you than a Yelp review.

When you do ask for recommendations or reviews, try to make it as easy as possible for the person to write the review. Send them a quick, personalized, message with a few questions that are relevant to your industry that you would like the person to include in your recommendation. Questions such as:

  • What successes did we experience together?
  • What’s one thing you get with me that you can’t get anywhere else?
  • What talents, abilities and characteristics describe me?
  • What am I’m good at?
  • Are there any other distinguishing features you think I possess?
  • What can be counted on?
  • What was my impact on you?
  • What was my impact on the company?
  • How did I change what you do?
  • What are five words that describe me?

A great way to gain reviews and recommendations is by giving them first!  Most people are happy to reciprocate a positive review.

 

5.) Use proper image sizes for each platform

Optimizing your profile images based on the platform you are using makes your brand look more professional.

Below are some of the most common you may need:

Facebook

  • Facebook profile picture: 170 X 170 pixels
  • Facebook cover photo: 828 X 465 pixels

Twitter

  • Twitter profile photo: 400 X 400 pixels
  • Twitter header image: 1,500 X 500 pixels

LinkedIn

  • LinkedIn profile photo: 400 X 400 pixels
  • LinkedIn custom background: 1584 X 396 pixels
  • LinkedIn cover photo: 974 X 330 pixels
  • LinkedIn banner image: 646 X 220 pixels

Instagram

  • Instagram profile picture: 110 X 110 pixels

Pinterest

  • Pinterest profile picture: 150 X 150 pixels

YouTUBE

  • YouTUBE profile picture: 800 X 800 pixels
  • YouTUBE cover photo: 2,560 X 1,440 pixels

 

Stay tuned for Part 2 of this article. It will cover topic including tagging, cross promoting, keywords, and more.

Creating Marketing Content that Grabs & Holds Attention

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By Debbie Gregory.

LinkedIN Debbie Gregory VAMBOA VAMBOA Facebook VAMBOA Twitter

 

Humanizing your business will make you a lot more memorable to prospective clients and help keep their attention on you.

 

With all of the advertising we are bombarded with day in and day out, it can be challenging to reach or hold the attention of your target audience. People are becoming more and more selective with their attention span and it is shorter than ever. With so much to choose from, it’s more challenging for your business’s marketing message to resonate.

 

What can you do?

Content that consistently grabs and holds people’s attention has three things in common:

  1. It tells a story.
  2. It is personal.
  3. It is visually stimulating.

 

How Do You Incorporate Into Your Marketing Campaigns?

This part may sound difficult, but it is surprisingly easy with a bit of thought, planning, and research. Start with a setup or situation that is interesting to your target customers, add a challenge that arouses their curiosity, and then bring it home with a conclusion that is satisfying to their needs. When we talk about ‘satisfying’ in marketing we mean getting your prospect to click on your website, call your business, and/or buy your offering.

 

For example, find a common situation that your target customer finds themselves in and start your story with a setup that can relate to. Is your business in landscaping? Maybe your clients have trouble with invasive weeds or not knowing how to properly trim a hedge? The challenge is what is standing in their way. Using the same example of a landscaper, this could be the proper knowledge and tools, or time to do the work. The conclusion is how you can solve this dilemma for them.

 

Just keep in mind that you need to tell your story in a way that your target customers want to hear it.

 

Including:

  • Live video streams
  • Recorded videos
  • An animated video with cartoon characters
  • Podcasts
  • Social media posts with photos
  • A brochure or flyer
  • An ad in a newspaper, magazine, or other publication

 

…but how they want to receive it all depends on your target customers. You will need to do your research and find out what type of content they like best.

 

What makes people disengage?

  • The story is not challenging them mentally.
  • The content lacks any personal resonance.
  • There is just too much text.
  • Not enough visually appealing photos.

 

Also, make sure that your message is consistent across all of your marketing materials and make sure that you back it all up using your website’s “about us” page and your social media feeds. Customers are a lot pickier now-a-days due to the vast amount of options they are presented with. Make sure that your business resonates with them personally.

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