Is Franchising for You? and Veteran Benefits (San Diego, CA)
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Many of the articles we write address the fact that Veterans are 45% more likely to go into business for themselves than their civilian counterparts. But many Veterans don’t have the business or marketing backgrounds that are advantageous to create, grow and maintain a thriving company from the ground up. That’s why, more and more, Veteran entrepreneurs are turning to franchising opportunities in order to be their own boss.
Franchising is not for everyone, or even every Veteran. But those who have military experience have found great success, working within established systems, using established brands, and other corporations’ established practices to run successful businesses.
To simplify the process, franchising utilizes the method of distributing products or services with at least two levels of people involved. The first level is the franchisor (corporation) that sells memberships for use of their trademark or brand name and their established business system. The other is the franchisee (entrepreneur), who often pays fees and royalties for the right to do business under the franchisor’s name and system. The contract binding the two parties is the “franchise,” but we often hear that term used to mean the actual business that the franchisee operates.
Whether Veteran entrepreneurs decide to buy into a franchise or start their own brand from scratch, there are a number of important questions they should consider, including:
What type of business do you want to own? Depending on the industry that you want to break into and the saturation of that industry in your area, a franchise could either be the less costly or more costly choice. It’s better to narrow down the business type first, and then look at franchises available to you in that industry. Research each franchisor thoroughly, and see the initial fee and royalties that they will charge, and what they require from you to be a franchisee. Also, take a careful look at what support they are offering you in return. Click here to see franchisors approved for SBA loans.
How are your business and marketing skills? If they are strong, and you have an interesting idea for a unique product or brand, then you might want the freedom to operate your business your way. If you have less business experience, you might find comfort knowing that you have the backing and know-how of a larger corporation behind you. It is important to remember that in franchising, the franchise brand is more important than anything else. While providing a quality service and product are important, the customer’s loyalty is to the brand, not the individual franchisee.
What brand, product, service can be your life? If you own a business, you will need to live, breathe, eat, sleep and be that business. You should consider industries that you have experience in, as well as a passion for, and an extreme desire to succeed in.
Do you have the necessary support system to start a company or franchise? If your family doesn’t support the decision, the business could fail before your grand opening. You also need a banker, investors, an accountant, and even a lawyer to help you get your business contracts signed to start and maintain your business or franchise. Also, make sure that the franchise owner requirements listed by the franchisor fit in to your skill set and lifestyle.
Your success as a franchisee is based on your willingness to work within a pre-existing system, and help build the value inherent in the brand. This should not be a problem for Veterans, especially those with leadership experience. Still, franchising is not for everyone, so you have to be honest with your ego, and make an informed decision.
For more information or advice, you can also seek assistance from the SBA.
The Veteran and Military Business Owners Association (VAMBOA) is a non-profit business trade association that promotes and assists Veteran Business Owners, Service Disabled Veteran Owned Businesses (SDVOB) and Military Business Owners. Small businesses are the backbone of our economy and responsible for job generation. That is why VAMBOA provides its members with Business Coaching,Contracting Opportunities, a Blog that provides information, Networking contacts and other resources. Membership is FREE to Veterans. Join Now!
VAMBOA: Veteran Entrepreneurs Should Consider Franchise Opportunities: By Debbie Gregory
Cyber–attacks against private businesses and the government, including hacks, seem to be on the rise. The recent hacks of Home Depot, Target, Sony Entertainment and the U.S. military’s Central Command have heightened our need to safeguard our cyber presence against potential threats. Our online information, records and documents, in both the government and private business sectors, are at constant risk.
Small businesses are increasingly becoming more of a target for criminals looking to access sensitive data because attackers know that small businesses tend to have limited resources dedicated to their cyber security.
The protection of sensitive data, such as business invoices, client and employee data, payroll records, and other proprietary information is essential to the security, and ultimate success, of a small business. Much like installing locks and other physical security measures, it is imperative that business owners learn how to identify vulnerabilities in their cyber security that could potentially put their firms at risk.
The U.S. Small Business Administration (SBA) has taken steps to strengthen its public and private sector partnerships on cyber security. The aim of the SBA is to help small businesses learn how to guard against cyber–attacks, secure their business information, and identify security threats.
Providing the protective tools and techniques needed to maintain and guard business information and systems, the SBA has developed a free online course called Cybersecurity for Small Businesses to help educate business owners as to how to secure their online information. The information also assists in the evaluation and usage of security tools and techniques.
The SBA has previously conducted cybersecurity workshops for small business owners across the country in partnership with the FBI and the National Institute of Standards and Technology (NIST). The program was renewed in December 2014, and the SBA is in the process of coordinating the 2015 calendar of workshops.
The SBA’s cyber security programs are in line with President Obama’s newly announced legislative proposal, a program that will facilitate seamless sharing of information about cyber security vulnerabilities, and potential hacks between government and private business websites.
In a recent statement, President Obama said, “Our first order of business is making sure that we do everything to harden sites and prevent those kinds of attacks from taking place.”
The Veteran and Military Business Owners Association (VAMBOA) is a non-profit business trade association that promotes and assists Veteran Business Owners, Service Disabled Veteran Owned Businesses (SDVOB) and Military Business Owners. Small businesses are the backbone of our economy and responsible for job generation. That is why VAMBOA provides its members with Business Coaching, Contracting Opportunities, aBlog that provides information, Networking contacts and other resources. Membership is FREE to Veterans.Join Now!
VAMBOA: SBA Offers Cyber Security Resources to Business Owners: By Debbie Gregory
Today, many Veterans are struggling to transition into corporate jobs, even as their own bosses. Many lack the specific business skills and confidence needed to succeed in this new environment. But why do these men and women, who thrived in uniform, consistently continue to struggle after separating from the military?
To answer to this question, Veterans should think back to the start of their military careers. Did they enter their branch of service automatically able to find success? Of course, the answer is no. Service members had to spend time learning the fundamentals of how to do their jobs, so that they would be capable of working and leading in their military occupation. And before that, they were sent on a crash-course, called Basic Training or Boot Camp.
Can anyone who served ever fathom beginning their military career without going to basic training first? That would be ludicrous. How would anyone expect to know about the basics of military life without going to boot camp first? In the same vein, Veterans can’t be expected to spontaneously know all they need to know in order to be successful in civilian careers and entrepreneurial ventures? But in reality, too many Veterans attempt to do so.
The good news is that there are programs, such as the one through the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV) Foundation to assist them. The EBV program is designed to open the door to economic opportunity for Veterans and their families. This is done by developing their competencies in creating and sustaining an entrepreneurial venture. EBV is basic training for Veterans looking to start their own companies, but who need to learn the fundamentals of business and business ownership first.
Veterans who graduate from EBV leave with the knowledge, skills and confidence needed to start their post-military careers as businessowners. The program also offers graduates grant funding and a support system to better ensure success. EBV is free to all Veterans with a disability rating from the VA. To see all eligibility requirements and apply for an EBV program near you, please visit www.ebvfoundation.org
If you are interested in becoming an EBV mentor, donating to the program, or otherwise supporting EBV or Veteran businesses, please get involved here.
The Veteran and Military Business Owners Association (VAMBOA) is a non-profit business trade association that promotes and assists Veteran Business Owners, Service Disabled Veteran Owned Businesses (SDVOB) and Military Business Owners. Small businesses are the backbone of our economy and responsible for job generation. That is why VAMBOA provides its members with Business Coaching, Contracting Opportunities, a Blog that provides information, Networking contacts and other resources. Membership is FREE to Veterans. Join Now!
VAMBOA: Why You Need Bootcamp: By Debbie Gregory