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By Debbie Gregory.

LinkedIN Debbie Gregory VAMBOA VAMBOA Facebook VAMBOA Twitter

 

 

In Part 1 of this article, we went over properly naming your profiles, adding consistent logos or images, utilizing reviews to build trust in your brand and proper image sizes for the most popular platforms. Below you will find more tips to help make your social platforms more professional and engaging for your followers.

 

6.) Untag yourself from inappropriate posts

Tags are an excellent way to connect with more fans, but only if they are used in a correct manner.  When tagged in an inappropriate photo or post, you can actually harm your company or brand’s overall image and this can also result in you losing followers, which is the last thing you want.

Almost all social networks allow you to:

  • See where you’ve been tagged
  • See who can see your tagged photos and posts
  • Approve photos you’ve been tagged in before they appear
  • Remove tags from unwanted photos and posts
  • Restrict who can tag you in photos

Make sure to keep a close eye on any photo you are tagged in and remove any that do not align with your brand or image. Never leave yourself tagged in inappropriate or spam posts.

 

7.) Cross promote your social media accounts

Almost every social media platform allows you to add one or more websites to your profile. The first one is usually your company’s main website. but don’t forget to add links to your other social media pages here as well. LinkedIn, YouTUBE, Facebook, and Pinterest all allow you to add multiple links to your profile.

 

8.) Use the right keywords so that you are discoverable in a search

Adding the right keywords to your profile allows you to be discovered much easier for your business, industry, or niche. Keyword tools such as SEMrush and Google Keyword Planner can help you identify the right words and terms to use. Don’t simply stuff the keywords into your profile in places they do not belong. Make sure that you are using the keywords naturally in the text of your profile and posts.

 

9.) Make sure to fill out your profiles

Make sure that every field, for every profile, is fully filled in with engaging content. This makes your page appear more professional. You need to clearly and succinctly explain what you do, what your followers can expect from you and a clear call-to-action for what your followers should do next.

 

10.) Test all of your links

When you post a link to your profile or page, it is important that you make sure that the link works as intended. There is nothing more frustrating for a follower than to click on a broken link. Typos do happen but make sure they are not interfering with your customer’s experience with you.

 

Social media is part of almost everyone’s daily life. Make sure that your profiles are as professional and recognizable as possible. Utilizing all these quick tips will help you craft the clean, professional, and optimized social media profiles that you need to succeed.  VAMBOA hopes that this information is helpful to your small veteran or military owned business.

 

By Debbie Gregory.

LinkedIN Debbie Gregory VAMBOA VAMBOA Facebook VAMBOA Twitter

 

VAMBOA wants to provide our veteran and military business owners some ideas and suggestions to help increase your social media standing.  This will enable your veteran or military owned business to gain new followers and showcase your expertise.

 

1.) Pin your best content to the top of your profile

A pinned post stays at the top of your profile and is the very first things that people see when they click on you or search for you. You can pin posts to the top of your Twitter, LinkedIn and Facebook pages. This is an excellent place to add and showcase your very best work. Add items including a video, a special offer, a new landing page, a new product or an important message.

 

2.) Use a consistent page or handle name across all platforms

Using the same handle makes it easy for your followers, fans and customers to find you across all of the social networks that you utilize. You need to make it as easy as possible to find, follow, and mention you. Make your handle as short and simple as possible and as close to your company or brand name as you can.

 

3.) Use a consistent profile image across all platforms

Your company or brand logo should be consistent across all of your social media accounts. Using different photos or logos for each platform dilutes your visual identity and recognition.

 

4.) Build trust through reviews

Ask for reviews, endorsements, and recommendations from friends, family as well as past and current clients. People trust peer recommendations more than paid ads. The more reviews you can obtain, the better.  Keep in mind that some platform reviews carry more weight than others. For example, a recommendation on LinkedIn will go much further for you than a Yelp review.

When you do ask for recommendations or reviews, try to make it as easy as possible for the person to write the review. Send them a quick, personalized, message with a few questions that are relevant to your industry that you would like the person to include in your recommendation. Questions such as:

  • What successes did we experience together?
  • What’s one thing you get with me that you can’t get anywhere else?
  • What talents, abilities and characteristics describe me?
  • What am I’m good at?
  • Are there any other distinguishing features you think I possess?
  • What can be counted on?
  • What was my impact on you?
  • What was my impact on the company?
  • How did I change what you do?
  • What are five words that describe me?

A great way to gain reviews and recommendations is by giving them first!  Most people are happy to reciprocate a positive review.

 

5.) Use proper image sizes for each platform

Optimizing your profile images based on the platform you are using makes your brand look more professional.

Below are some of the most common you may need:

Facebook

  • Facebook profile picture: 170 X 170 pixels
  • Facebook cover photo: 828 X 465 pixels

Twitter

  • Twitter profile photo: 400 X 400 pixels
  • Twitter header image: 1,500 X 500 pixels

LinkedIn

  • LinkedIn profile photo: 400 X 400 pixels
  • LinkedIn custom background: 1584 X 396 pixels
  • LinkedIn cover photo: 974 X 330 pixels
  • LinkedIn banner image: 646 X 220 pixels

Instagram

  • Instagram profile picture: 110 X 110 pixels

Pinterest

  • Pinterest profile picture: 150 X 150 pixels

YouTUBE

  • YouTUBE profile picture: 800 X 800 pixels
  • YouTUBE cover photo: 2,560 X 1,440 pixels

 

Stay tuned for Part 2 of this article. It will cover topic including tagging, cross promoting, keywords, and more.

IBM