Share this Article:
Share Article on Facebook Share Article on Linked In Share Article on Twitter


By Debbie Gregory.

LinkedIN Debbie Gregory VAMBOA VAMBOA Facebook VAMBOA Twitter


Navigating social media can be daunting for entrepreneurs. You need need to be on Facebook, LinkedIn and Twitter.  It is also in your best interest to also be on Instagram if you run a business.


Why?  The customers you want to reach are using this platform to connect with friends and businesses like yours. Instagram has over a billion monthly active users and most use the platform to find and connect with business brands.


Tips for Better Instagram Use and Engagement:


  • Follow and Engage with Others:

The best way to gain followers and boost engagement in your posts is to follow and engage with other people! Find and build relationships with current customers, prospective clients, and other like-minded or complementary businesses. This does multiple things for you and your business – it establishes you as an authority, it helps boost your credibility, it makes your company seem more personable and it encourages people to follow you back and engage with you. Don’t forget to respond to comments, mentions, and private messages.


  • Hastags! Hashtags! Hashtags!:

Hashtags are searchable keywords that begin with the pound sign (#) and all social media platforms use hastags to search their platform for content. Using relevant hashtags will get new eyes on your business’ content and boost the associated post’s engagement. Instagram users can also follow hashtags as well as accounts; which can mean more engagement for your company if you use hashtags people are following. You can easily find relevant hashtags by using Instagram’s search bar. Simply type in a potential hashtag and you will see not only related hashtags but how many times each hashtag has been used.


  • Instagram Stories:

Instagram Stories are short-lived posts that receive top billing in the social media interface. This means the post will be the first thing your followers see when they login to their accounts. These posts last 24 hours then disappear. It is a great place to make short announcements, specials, or shout-outs.


  • Keep your Brand Consistent:

Be sure to keep your company’s brand consistent when posting on Instagram. Don’t go overboard with the filters and cute little addons. People want companies to be more “real” and approachable.


  • Link it in the Bio:

Instagram doesn’t allow clickable links in actual posts now but there are ways around this. Simply put the link in your account bio and on your posts state “link in bio.” This also allows you to focus more attention on the link by calling it out.


  • Measure it!:

Having a lot of followers (on any social platform) sounds great but if they are not engaged with you and clicking on your links what is the point? Make sure to track the clicks to your personal website using both the in-platform analytics (follows, likes, shares, and comments) and 3rd party analytics on your website (like Google Analytics). Use the data from the analytics to craft your posts to better engage your audience.


In summary, make sure what you’re putting up is highly visual and engaging yet consistent with your brand; utilize local, popular, and other relevant hashtags; interact with other Instagram users to get more eyes on your page and brand; and don’t forget to measure the results.