Things You May Not Know About LinkedIN : Part 1 of 2
By Debbie Gregory.
VAMBOA, the Veterans and Military Business Owners Association is bringing you a series of articles on our blog on Linked In. There are some interesting things about LinkedIn that you may want to learn.
LinkedIn has been slowly growing into a popular social platform for companies to connect with their employees, potential hires, and other businesses. Below are some interesting facts and statistics about the platform’s usage that you may or may not know. Knowledge is power and we hope to provide you information that will enable you to better use LinkedIn and expand your reach.
1.) Sell & Recruit for Your Company on LinkedIn:
Currently, there are over 30 million companies on LinkedIn with dedicated company pages. The platform may have been added to your company’s social platform presence as a tool for your recruiting department to find talent. Over the last few years LinkedIn has been gaining traction as a great tool for sales and marketing people to connect and sell as well.
2.) Employees Like to Engage with their Company on LinkedIn:
Approximately 30% of a company’s engagement (likes, comments, shares, etc) on LinkedIn comes directly from their employees. Your employees care the most about the success of your company and they will be the ones boosting your reputation and sharing your brand on LinkedIn.
3.) Employees Will Share Your Company Content on LinkedIn:
Employees are 14 times more likely to share content from their own employers than other types of content. They work hard for the company to help it grow and they should be proud of the achievements of their company. It is a good idea to encourage your employees to help share your company posts and engage with your company’s social media accounts. Content shared by an employee is also viewed by others and deemed over 53% more trustworthy than the same content shared by the CEO or simply by your business’s page.
4.) LinkedIn Users Engage More with Coworkers Than Other Connections:
A recent study shows that users are 60% more likely to engage with a coworker than anyone else on the platform. They will comment, share, or message with colleagues more than anyone else; This is exactly what LinkedIn was originally designed to do.
5.) LinkedIn Has Become a Social Media Powerhouse:
LinkedIn has slowly grown to join the other popular social platforms as an excellent place to position your company. Currently, LinkedIn has over 675 million monthly users! That is an increase of 14% increase from the prior year. Instagram typically has about a billion monthly users, Facebook has about 2.5 billion, and Twitter about 330 million users a month. LinkedIn is growing to be one of the most popular platforms. If your company is not yet on LinkedIn, you are missing a lot of potential talent and customers.
6.) Majority of LinkedIn Users are Outside the US:
It is enlightening and amazing the most of LinkedIn users are not in the United States. Currently more than 70% of LinkedIn’s users are outside the USA and the platform operates in 24 different languages.
7.) Americans are Using LinkedIn More:
Americans are slowly migrating towards LinkedIn and currently about 27% of Americans use the platform regularly. LinkedIn is the fifth most popular social media platform for the USA today, beating out both Snapchat, and Whatsapp.
8.) More Men Use LinkedIn Than Women:
According to a recent study conducted by We Are Social, the average LinkedIn user identifies as male. The stats state that 57% of LinkedIn users are men, and 43% are women.
9.) LinkedIn Users Range from 25 to 34 Years of Age:
It should not be surprising because LinkedIn was designed as a business networking and recruiting portal. It seems that LinkedIn would be less attractive to the younger crowd, though it could be beneficial for the older crowd to keep in touch with ex-colleagues or students to start networking prior to graduation. Right now the majority, 61%, of LinkedIn’s users are 25-34 years of age.
10.) Over 50% of LinkedIn Users Have a Degree:
Currently, about 51% of all Americans on LinkedIn are college educated and have at least an undergraduate college degree. Among college-educated Americans, LinkedIn is even more popular than Instagram or Pinterest. Americans who make over $75,000 per year are also more likely to use LinkedIn than any other platform.
We encourage you to stay tuned for our next blog article with more things you might not know about LinkedIn.
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