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The Art of Keeping Employees Motivated

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The Art of Keeping Workers Engaged

By James Pruitt, Senior Staff Writer

Employee retention is one issue, but closely related is worker motivation. Many bosses take their workers for granted. Such an attitude may stem from aloofness and or necessity, or even desperation. Remember, though, good people are hard to find, and with the recent trend of “quiet quitting,” keeping good people motivated becomes its problem.

The top priority in running a business is the bottom line. However, no business can succeed while ignoring the needs of its staff. Achievement-driven mindsets come at a cost. The employer-employee relationship runs both ways. Not only may unengaged workers quit, but even the most talented may lose their fizz in an overly harsh, unrewarding environment.

So how can employers ensure their workers maintain the emotional health they need to keep performing? 

1) Make one-on-one meetings about more than just performance.

As we have previously stated, normalizing one-on-one meetings does more than simply inform workers of their strengths and weaknesses. The one-on-one gives a chance to build rapport and get to know the quirks of each employee. These meetings can build up the comfort level on both ends. Greater comfort leads to greater honesty. Workers may feel better admitting mistakes, disclosing special needs, and making recommendations. 

2) Feel free to use your creativity to lighten the mood of your office.

The ambiance of a workplace can deliver a message. A cramped office that scrimps on the extras can elicit a cold response from workers and job applicants. On the other hand, factors such as décor, ergonomics, and temperature do more than demonstrate that the management cares about their workers. Consideration of the office environment sends the message that the workspace functions as a home away from home. After all, full-time employees spend approximately half their waking life in their workspace. A comfortable environment lets everyone know the leadership wants a contented staff that will stay for the long haul.

3) Bosses and managers can make everyone feel more comfortable by showing their vulnerabilities when appropriate.

Supervisors may be the face of the company, but no one’s life can revolve exclusively around the workplace. Managers should encourage multi-faceted relationships with their employees. One-on-one sessions can provide such an opportunity. However, in the spirit of balance, supervisors can let their outside personalities shine through on a more everyday level as well.

The benefits of this approach are two-fold. Number one, a personal connection tends to motivate workers. Employees care more about their work. Number two, a more congenial environment improves employer retention. 

Finally, never forget the importance of mental health. In years past, our industrialist predecessors would have scoffed at any consideration of mental health in their interactions with their staff. However, burnout has snuffed the flame of many a high-achiever, and bosses and employees alike should see it coming before it affects company operations. Accommodations can make a world of difference when necessary. On a more basic level, a simple “How are things going?” could break the ice and lead to a productive discussion. However, ignoring the importance of staff mental health could lead to a toxic fog that snuffs enthusiasm. In other words, a healthy environment prevents quiet quitting.

Gaining the Most from your Business Blog

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By:  James Pruitt, Senior Staff Writer

 

1)  Establish your Authority:

Through advice, anecdotes, and selective marketing, a blog allows business owners to establish themselves as leaders in their field. An interior decorator can post home repair advice. A computer technician can share cybersecurity tips. Your business is helping your customers in their everyday endeavors. A blog allows you to provide free tidbits to demonstrate your potential, nudging viewers toward deeper engagement.

2)  Promote your Brand to Attract Talent:

A blog allows a chance to profile your company’s employees, showing the human face of your enterprise. Whether a college degree, special award, or new business license, a blog enables a business owner to boast about their talents and human assets. This is the time and place to boast about achievements and milestones. Whatever a business has to offer, a blog allows a channel to share the value of their human capital.

3)  Share Testimonials:

A blog lets potential customers hear from the horse’s mouth. Did you know that 50 % of customers   make purchases after researching products online, and 92% trust referrals from people they know? Online testimonials offer a personal connection in researching your product or service. Blogs are the perfect venue to showcase good karma and positive goodwill.

4)  Drive Traffic to your Website:

When customers read your blog, they are nearly twice as likely to click on your website. The more engaging the blog, the more hits will accumulate on your main website. Blogs offer the perfect chance for engagement with clientele. One simple link multiplies exposure to the site providing information

5)  Analyze Demographics:

Any marketing campaign needs user data. The back-end data from site visits provides feedback on the geographic and behavioral characteristics of your audience, and hence allows wise use of advertising dollars. Google Analytics and SEO software can prove valuable tools in breaking down this information.

6)  Promote Business Partners:

Most businesses have partners involved in their supply chain or service delivery. A blog provides opportunities to plug fellow companies. Business relationships are by nature reciprocal, and owners can expect good karma from small acts to promote your fellow travelers in the industry.

7)  Involve Employees:

Your business allows creation of a fun, vibrant workplace community. A blog allows the showcasing of get-togethers, life events, and updates about your workforce. Every time a worker shares these updates on social media, more attention is drawn to your company. Every time they tell a friend about their fun workplace activity, you spread positive word of mouth.

Better yet, with each share, your SEO numbers go up. Engagement with your own website increases, and your business will more likely appear in search results.

8)  Earn Cash through Promotions and Advertisements:

A blog provides advertising space, and selling these promotional opportunities only adds to your company’s value. Not only can a blog provide saleable advertising space, but other ideas may include selling products online, providing internet-based courses, and conducting online market research.

9)  Inform Customers of Socially Conscious Activities:

Community engagement provides some of the best advertising opportunities. Did you know that 85% of customers are more likely to support businesses that donate or volunteer?  Bloggers should not hesitate to draw attention to their good works and promote relevant causes. Goodwill from customers and good karma follows.

Conclusion:

Online marketing is all about engagement. Engagement provides outreach as well as market feedback necessary to adapt products and services to their relevant markets. Blogs are vibrant, living documents that provide a dynamic, engaging sphere for client outreach. The above strategies can maximize traffic to both your blog and your website, adapting your business to your specialized market niche as well as changing demands.

If you are not already a member of VAMBOA, please consider joining.  There are not any dues or membership fees.  We provide a great deal of valuable information weekly.  You can also proudly display the VAMBOA seal on your website and collateral.

Here is a link to sign up:  https://vamboa.org/member-registration/

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