Should You Buy a Food Franchise?
By Frank Caperino
One of the universal questions asked by anyone looking to join a franchise is, “Why are prospective franchisees attracted to a franchise?”
The answer lies in the understanding of what motivates personal decisions, particularly a decision that involves a significant investment.
Individuals are attracted to franchising for a number of reasons. Though these reasons vary from person to person, we’ve learned over the past twenty years that most people are attracted for one or more of the following general observations:
Control Issues. Many prospective franchisees are driven by the frustration they’ve felt in past employment situations where they didn’t have enough control of their work environment to influence results in the manner they desired.
Economic Need. In the past 15 years, we’ve seen an increasing trend in large corporations to displace experienced managers in favor of less experienced (and therefore less expensive) workers. This dynamic has created a pool of experienced managers in the 45-60 year old age bracket who have found it quite difficult to gain employment comparable to what they had before.
Lifestyle Issues. Another major attraction for many prospective franchisees is related to lifestyle issues. We see a steady stream of potential investors who talk about their desire to reduce business travel, job related stress and the number of hours they work per week.
Wealth Creation Goals. Many of our prospective franchisees have figured out that though their work efforts may be creating a significant amount of wealth, in most cases they are not sharing directly in the wealth they are creating.
If you’re ready to take back control of your time and your life – contact me today. I’m ready to help you find just the right franchise for you. And don’t forget – our service is completely FREE to you! We offer a fun, thorough and non-obligatory consultation to get you on the right track.
At FranChoice, we’re serious about getting you where you want to be. We have the box of tools, years of experience and a serious passion for helping you succeed. If now is the time that you finally want to put your dreams into motion – call me.
Frank Caperino
FranChoice
http://franchoice.com/fcaperino
619-887-0747
fcaperino@franchoice.com
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