By Debbie Gregory.

Building an online presence from the ground up can be very intimidating for a small business owner. Gone are the days when just having a Facebook page and Twitter account was all you needed. Customers are choosing to shop online now more than ever.

Here are some tips as to the best way to bring your business online:

First of all, focus on getting your business off the ground and on the internet. Concentrate on your website. Make sure it is functional. If buttons aren’t working or your website is not responding, your potential customers will move on to your competitors’ websites. Because your website is a reflection of your business, it’s worth investing in making it up to date and easy to navigate. And don’t forget to offer a mobile app as well.

Depending on the type of business you run, think about setting up an e-commerce site that allows customers to purchase your products online.

Blogging is the best way to keep your customers in the loop on topics such as sales, deals, events, and much more. You don’t have to bombard your customers with posts every day, but don’t neglect fresh content.

Make sure your products and services have a price point that covers all of your costs and allows for a profit.

Keep in mind that there are many professional groups that you can join to find potential business contacts, as well as to stay on top of trends happening in your industry. LinkedIn is probably one of the best for accomplishing this.

Offer something to your visitors in exchange for their email addresses, like a percentage off or a free download.

Know before you start, building and running any business, online or brick and mortar, means you will be working long and hard in the beginning stages.

Hopefully, at some point, it will get easier and smoother.