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By James Pruitt, Senior Staff Writer

As a new business owner, creating a website for yourself can be a challenge. Sometimes, learning applications like WordPress can facilitate the process. The basic codes behind website construction, HTML, CSS, and Javascript, can certainly help. The nuts and bolts can provide the foundation. Creating an inspiring website comes from the design itself.

Novelty in a new website keeps eyes wide and attentive. New plugins can maintain engagement. During the age of the web, novelties come from far and wide. Perhaps the latest Squid Game reference can perk up the ears of even the most jaded member of Generation Z.

Your website should make visitors react. Think in terms of a “call to action.” The website itself, or its online store, should get visitors excited. The marketing process should convey, “This is something new!” Colorful yet tasteful displays should distinguish your product or service in such a way as to convince the user that they are “in on” something exciting and new that will change their lives.

“Calls to action” in many cases can be mottos or phrases that convey the mission of the company or website. In others, these “calls” may invite subscriptions to websites, newsletters, or YouTube videos. Remember that these days, as in the early days of radio and television, some of the best content piggybacks onto paid content.

Each of these two strategies can provide benefits for your new business as you try to get your prospects excited. A good motto could get its own good feedback. A newsletter or YouTube video can provide a different approach. Only a few decades ago, most television contents was provided by advertisers. Perhaps these days, your new business can provide support for whatever amateur entertainer you yourself deem worthy of representing your new business idea. Whatever makes your brand more colorful and likely to rope in customers, do it!

Some websites are too colorful. These sites try too hard to attract attention. Many websites are busy and dense with unnecessary features. The better website “calls to action” reserve their most interesting features as special “guests” on otherwise calming, tasteful backgrounds. 

Consider a tastefully planned garden. The right “call to action” places the brightest flower in a tranquil setting that will draw the user while leaving the most utilitarian features in a soothing background tone. These everyday features hopefully will not be screaming at you relentlessly and stealing the spotlight.

Rarely does a business have so many exciting things going for it that it should blind a user with an overactive website. The link to an online store should not have blinking lights, dancing skeletons, and unsolicited music. However, a little bling never hurts the absolute most exciting messages in a business’s website. Consider a sports game. Everything may be low-key up to the final goal or touchdown. The same goes for marketing. Consumers can see right through an onslaught of melodrama. However, a moment of excitement provides the right moment to deliver that message that will make you and your customers happy.


VAMBOA, the Veterans and Military Business Owners Association hope that this article has not only been valuable but provided some unique perspective.  We work hard to bring you important, positive, helpful, and timely information and are the “go-to” online venue for Veteran and Military Business Owners.  VAMBOA is a non-profit trade association.   We do not charge members any dues or fees and members can also use our seal on their collateral and website.   If you are not yet a member, you can register here:

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Do not forget that VAMBOA members receive significant discounts on technology needs.   Check them out here: